General information about company
Scrip code	543442
NSE Symbol	BCONCEPTS
MSEI Symbol	0
ISIN	INE977Y01011
Name of the company	Brand Concepts Limited
Whether company is SME	No
Class of Security	Equity Shares
Type of report	Quarterly
Quarter Ended / Half year ended/Date of Report (For Prelisting / Allotment)	30-06-2025
Date of allotment / extinguishment (in case Capital Restructuring selected) / Listing Date
Shareholding pattern filed under	Regulation 31 (1) (b)
Whether the listed entity is Public Sector Undertaking (PSU)?	No

Declaration
Sr. No.	Particular	Yes/No	Promoter and Promoter Group	Public shareholder	Non Promoter- Non Public
1	Whether the Listed Entity has issued any partly paid up shares?	No	No	No	No
2	Whether the Listed Entity has issued any Convertible Securities ?	No	No	No	No
3	Whether the Listed Entity has issued any Warrants ?	No	No	No	No
4	Whether Listed Entity has granted any ESOPs, which are outstanding?	No	No	No	No
5	Whether the Listed Entity has any shares against which depository receipts are issued?	No	No	No	No
6	Whether the Listed Entity has any shares in locked-in?	No	No	No	No
7	Whether any shares held by promoters are encumbered under "Pledged"?	No	No
8	Whether any shares held by promoters are encumbered under "Non-Disposal Undertaking"?	No	No
9	Whether any shares held by promoters are encumbered, other than by way of Pledge or NDU, if any?	No	No
10	Whether company has equity shares with differential voting rights?	No	No	No	No
11	Whether the listed entity has any significant beneficial owner?	No

Table VI - Statement showing foreign ownership limits
Particular	Approved limits (%)	Limits utilized (%)
As on shareholding date	100	0.63
As on the end of previous 1st quarter	100	0.69
As on the end of previous 2nd quarter	100	0.73
As on the end of previous 3rd quarter	100	0.99
As on the end of previous 4th quarter	100	0.88

Table I - Summary Statement holding of specified securities
Category (I)	Category of shareholder (II)	Nos. Of shareholders (III)	No. of fully paid up equity shares held (IV)	No. Of Partly paid-up equity shares held (V)	No. Of shares underlying Depository Receipts (VI)	Total nos. shares held (VII) = (IV)+(V)+ (VI)	Shareholding as a % of total no. of shares (calculated as per SCRR, 1957) (VIII) As a % of (A+B+C2)	Number of Voting Rights held in each class of securities (IX)				No. Of Shares Underlying Outstanding convertible securities (XA)	No. of Shares Underlying Outstanding Warrants (XB)	No. Of Outstanding ESOP Granted (XC)	No. of Shares Underlying Outstanding convertible securities, No. of Warrants and ESOP etc. (X) = (XA+XB+XC)	Total No. of shares on fully diluted basis (including warrants, ESOP, Convertible Securities etc.) (XI)=(VII+X)
								No of Voting (XIV) Rights			Total as a % of (A+B+C)
								Class eg:X	Class eg:Y	Total
(A)	Promoter & Promoter Group	5	5422544			5422544	48.34	5422544		5422544	48.34					5422544
(B)	Public	11903	5795256			5795256	51.66	5795256		5795256	51.66					5795256
(C)	Non Promoter- Non Public
(C1)	Shares underlying DRs
(C2)	Shares held by Employee Trusts
	Total	11908	11217800			11217800	100	11217800		11217800	100					11217800

Table I - Summary Statement holding of specified securities

Category (I)

Category of shareholder (II)

Shareholding , as a % assuming full conversion of convertible securities ( as a percentage of diluted share capital) (XII)= (VII)+(X) As a % of (A+B+C2)

Number of Locked in shares (XIII)

Number of Shares pledged (XIV)

Non-Disposal Undertaking (XV)

Other encumbrances, if any (XVI)

Total Number of Shares encumbered (XVII) = (XIV+XV+XVI)

Number of equity shares held in dematerialized form (XVIII)

Sub-categorization of shares

No. (a)

As a % of total Shares held (b)

No. (a)

As a % of total Shares held (b)

No. (a)

As a % of total Shares held (b)

No. (a)

As a % of total Shares held (b)

No. (a)

As a % of total Shares held (b)

Sub-category (i)

Sub-category (ii)

Sub-category (iii)

(A)

Promoter & Promoter Group

48.34

5422544

(B)

Public

51.66

5795256

0

0

0

(C)

Non Promoter- Non Public

(C1)

Shares underlying DRs

(C2)

Shares held by Employee Trusts

Total

100

11217800

0

0

0

Table II - Statement showing shareholding pattern of the Promoter and Promoter Group
Sr. No.	Category & Name of the Shareholders (I)		Nos. Of shareholders (III)	No. of fully paid up equity shares held (IV)	No. Of Partly paid-up equity shares held (V)	No. Of shares underlying Depository Receipts (VI)	Total nos. shares held (VII) = (IV)+(V)+ (VI)	Shareholding as a % of total no. of shares (calculated as per SCRR, 1957) (VIII) As a % of (A+B+C2)	Number of Voting Rights held in each class of securities (IX)				No. Of Shares Underlying Outstanding convertible securities (XA)	No. of Shares Underlying Outstanding Warrants (XB)	No. Of Outstanding ESOP Granted (XC)	No. of Shares Underlying Outstanding convertible securities, No. of Warrants and ESOP etc. (X) = (XA+XB+XC)	Total No. of shares on fully diluted basis (including warrants, ESOP, Convertible Securities etc.) (XI)=(VII+X)
									No of Voting (XIV) Rights			Total as a % of Total Voting rights
									Class eg: X	Class eg:Y	Total
A	Table II - Statement showing shareholding pattern of the Promoter and Promoter Group
(1)	Indian
(a)	Individuals/Hindu undivided Family		2	3222904			3222904	28.73	3222904		3222904	28.73					3222904
(d)	Any Other (specify)		3	2199640			2199640	19.61	2199640		2199640	19.61					2199640
Sub-Total (A)(1)			5	5422544			5422544	48.34	5422544		5422544	48.34					5422544
(2)	Foreign
Total Shareholding of Promoter and Promoter Group (A)=(A)(1)+(A)(2)			5	5422544			5422544	48.34	5422544		5422544	48.34					5422544
B	Table III - Statement showing shareholding pattern of the Public shareholder
(1)	Institutions (Domestic)
(c)	Alternate Investment Funds		2	54639			54639	0.49	54639		54639	0.49					54639
Sub-Total (B)(1)			2	54639			54639	0.49	54639		54639	0.49					54639
(2)	Institutions (Foreign)
(e)	Foreign Portfolio Investors Category II		1	26			26	0	26		26	0					26
Sub-Total (B)(2)			1	26			26	0	26		26	0					26
(3)	Central Government / State Government(s)
(4)	Non-institutions
(d)	Relatives of promoters (other than ‘immediate relatives’ of promoters disclosed under ‘Promoter and Promoter Group’ category)		1	500			500	0	500		500	0					500
(g)	Resident Individuals holding nominal share capital up to Rs. 2 lakhs		11247	1994303			1994303	17.78	1994303		1994303	17.78					1994303
(h)	Resident Individuals holding nominal share capital in excess of Rs. 2 lakhs		25	3222692			3222692	28.73	3222692		3222692	28.73					3222692
(i)	Non Resident Indians (NRIs)		254	91546			91546	0.82	91546		91546	0.82					91546
(l)	Bodies Corporate		119	327761			327761	2.92	327761		327761	2.92					327761
(m)	Any Other (specify)		254	103789			103789	0.93	103789		103789	0.93					103789
Sub-Total (B)(4)			11900	5740591			5740591	51.17	5740591		5740591	51.17					5740591
Total Public Shareholding (B)=(B)(1)+(B)(2)+(B)(3)+(B)(4)			11903	5795256			5795256	51.66	5795256		5795256	51.66					5795256
C	Table IV - Statement showing shareholding pattern of the Non Promoter- Non Public shareholder
Total ( A+B+C2 )			11908	11217800			11217800	100	11217800		11217800	100					11217800
Total (A+B+C )			11908	11217800			11217800	100	11217800		11217800	100					11217800

Table II - Statement showing shareholding pattern of the Promoter and Promoter Group
Sr. No.	Category & Name of the Shareholders (I)		Shareholding , as a % assuming full conversion of convertible securities ( as a percentage of diluted share capital) (XII)= (VII)+(X) As a % of (A+B+C2)	Number of Locked in shares (XIII)		Number of Shares pledged (XIV)		Non-Disposal Undertaking (XV)		Other encumbrances, if any (XVI)		Total Number of Shares encumbered (XVII) = (XIV+XV+XVI)		Number of equity shares held in dematerialized form (XVIII)	Sub-categorization of shares
				No. (a)	As a % of total Shares held (b)	No. (a)	As a % of total Shares held (b)	No. (a)	As a % of total Shares held (b)	No. (a)	As a % of total Shares held (b)	No. (a)	As a % of total Shares held (b)		Sub-category (i)	Sub-category (ii)	Sub-category (iii)
A	Table II - Statement showing shareholding pattern of the Promoter and Promoter Group
(1)	Indian
(a)	Individuals/Hindu undivided Family		28.73											3222904
(d)	Any Other (specify)		19.61											2199640
Sub-Total (A)(1)			48.34											5422544
(2)	Foreign
Total Shareholding of Promoter and Promoter Group (A)=(A)(1)+(A)(2)			48.34											5422544
B	Table III - Statement showing shareholding pattern of the Public shareholder
(1)	Institutions (Domestic)
(c)	Alternate Investment Funds		0.49											54639	0	0	0
Sub-Total (B)(1)			0.49											54639	0	0	0
(2)	Institutions (Foreign)
(e)	Foreign Portfolio Investors Category II		0											26	0	0	0
Sub-Total (B)(2)			0											26	0	0	0
(3)	Central Government / State Government(s)
(4)	Non-institutions
(d)	Relatives of promoters (other than ‘immediate relatives’ of promoters disclosed under ‘Promoter and Promoter Group’ category)		0											500	0	0	0
(g)	Resident Individuals holding nominal share capital up to Rs. 2 lakhs		17.78											1994303	0	0	0
(h)	Resident Individuals holding nominal share capital in excess of Rs. 2 lakhs		28.73											3222692	0	0	0
(i)	Non Resident Indians (NRIs)		0.82											91546	0	0	0
(l)	Bodies Corporate		2.92											327761	0	0	0
(m)	Any Other (specify)		0.93											103789	0	0	0
Sub-Total (B)(4)			51.17											5740591	0	0	0
Total Public Shareholding (B)=(B)(1)+(B)(2)+(B)(3)+(B)(4)			51.66											5795256	0	0	0
C	Table IV - Statement showing shareholding pattern of the Non Promoter- Non Public shareholder
Total ( A+B+C2 )			100											11217800
Total (A+B+C )			100											11217800

Individuals/Hindu undivided Family
Sr. No.	1	2	3
Name of the Shareholders (I)	PRADEEP MAHESHWARI	PRADEEP MAHESHWARI	IFF OVERSEAS PRIVATE LIMITED	Click here to go back
PAN (II)	AAIHP8501M	AHJPM9430C	AAACI3958A	Total
No. of fully paid up equity shares held (IV)	900000	2322904	0	3222904
Total nos. shares held (VII) = (IV)+(V)+ (VI)	900000	2322904	0	3222904
Shareholding as a % of total no. of shares (calculated as per SCRR, 1957) (VIII) As a % of (A+B+C2)	8.02	20.71	0	28.73
Number of Voting Rights held in each class of securities (IX)
Class eg:X	900000	2322904	0	3222904
Total	900000	2322904	0	3222904
Total as a % of Total Voting rights	8.02	20.71	0	28.73
Total No. of shares on fully diluted basis (including warrants and Convertible Securities etc.) (XI)=(VII+X)	900000	2322904	0	3222904
Shareholding , as a % assuming full conversion of convertible securities ( as a percentage of diluted share capital) (XII)= (VII)+(X) As a % of (A+B+C2)	8.02	20.71	0	28.73
Number of equity shares held in dematerialized form (XVIII)	900000	2322904	0	3222904
Reason for not providing PAN
Reason for not providing PAN
Shareholder type	Promoter	Promoter	Promoter

Any Other (specify)
Sr. No.	1	2	3
Category	Director or Director's Relatives	Director or Director's Relatives	Director or Director's Relatives	Click here to go back
Name of the Shareholders (I)	ANNAPURNA MAHESHWARI	PRATEEK MAHESHWARI	SAKSHI RATHI MAHESHWARI
PAN (II)	ACAPM7243D	AHIPM7063L	AIGPR2818F	Total
No. of the Shareholders (I)	1	1	1	3
No. of fully paid up equity shares held (IV)	1050000	997642	151998	2199640
Total nos. shares held (VII) = (IV)+(V)+ (VI)	1050000	997642	151998	2199640
Shareholding as a % of total no. of shares (calculated as per SCRR, 1957) (VIII) As a % of (A+B+C2)	9.36	8.89	1.35	19.61
Number of Voting Rights held in each class of securities (IX)
Class eg: X	1050000	997642	151998	2199640
Total	1050000	997642	151998	2199640
Total as a % of Total Voting rights	9.36	8.89	1.35	19.61
Total No. of shares on fully diluted basis (including warrants and Convertible Securities etc.) (XI)=(VII+X)	1050000	997642	151998	2199640
Shareholding , as a % assuming full conversion of convertible securities ( as a percentage of diluted share capital) (XII)= (VII)+(X) As a % of (A+B+C2)	9.36	8.89	1.35	19.61
Number of equity shares held in dematerialized form (XVIII)	1050000	997642	151998	2199640
Reason for not providing PAN
Reason for not providing PAN
Shareholder type	Promoter Group	Promoter Group	Promoter Group

Individuals - ii. Individual shareholders holding nominal share capital in excess of Rs. 2 lakhs.
Sr. No.	1	2	3	4	5	6	7
Name of the Shareholders (I)	JATINDER AGARWAL	LAXMI CHANDRAKANT SHAH	RAHUL BHATIA	ABHINAV KUMAR	AMAR KIRTI AMBANI	SUGANDHI JATINDER AGARWAL	SURENDRA KUMAR JAIN
PAN (II)	AESPA6362F	AKJPS9091A	AGAPB6272F	AOXPK1790C	ADFPA0620C	AACPA2464N	AAYPJ1045N
No. of fully paid up equity shares held (IV)	400000	291660	153288	823000	336000	150000	135559
Total nos. shares held (VII) = (IV)+(V)+ (VI)	400000	291660	153288	823000	336000	150000	135559
Shareholding as a % of total no. of shares (calculated as per SCRR, 1957) (VIII) As a % of (A+B+C2)	3.57	2.6	1.37	7.34	3	1.34	1.21
Number of Voting Rights held in each class of securities (IX)
Class eg: X	400000	291660	153288	823000	336000	150000	135559
Total	400000	291660	153288	823000	336000	150000	135559
Total as a % of Total Voting rights	3.57	2.6	1.37	7.34	3	1.34	1.21
Total No. of shares on fully diluted basis (including warrants, ESOP, Convertible Securities etc.) (XI)=(VII+X)	400000	291660	153288	823000	336000	150000	135559
Shareholding , as a % assuming full conversion of convertible securities ( as a percentage of diluted share capital) (XII)= (VII)+(X) As a % of (A+B+C2)	3.57	2.6	1.37	7.34	3	1.34	1.21
Number of equity shares held in dematerialized form (XIV)	400000	291660	153288	823000	336000	150000	135559
Reason for not providing PAN
Reason for not providing PAN
Sub-categorization of shares
Sub-category (i)	0	0	0	0	0	0	0
Sub-category (ii)	0	0	0	0	0	0	0
Sub-category (iii)	0	0	0	0	0	0	0

Individuals - ii. Individual shareholders holding nominal share capital in excess of Rs. 2 lakhs.
Sr. No.	8	9
Name of the Shareholders (I)	SURESH KUMAR AGARWAL	ASHISH KACHOLIA	Click here to go back
PAN (II)	AAGFR0822H	AADPK0757F	Total
No. of fully paid up equity shares held (IV)	144192	179838	2613537
Total nos. shares held (VII) = (IV)+(V)+ (VI)	144192	179838	2613537
Shareholding as a % of total no. of shares (calculated as per SCRR, 1957) (VIII) As a % of (A+B+C2)	1.29	1.6	23.3
Number of Voting Rights held in each class of securities (IX)
Class eg: X	144192	179838	2613537
Total	144192	179838	2613537
Total as a % of Total Voting rights	1.29	1.6	23.3
Total No. of shares on fully diluted basis (including warrants, ESOP, Convertible Securities etc.) (XI)=(VII+X)	144192	179838	2613537
Shareholding , as a % assuming full conversion of convertible securities ( as a percentage of diluted share capital) (XII)= (VII)+(X) As a % of (A+B+C2)	1.29	1.6	23.3
Number of equity shares held in dematerialized form (XIV)	144192	179838	2613537
Reason for not providing PAN
Reason for not providing PAN
Sub-categorization of shares
Shareholding (No. of shares) under
Sub-category (i)	0	0	0
Sub-category (ii)	0	0	0
Sub-category (iii)	0	0	0

Any Other (specify)
Sr. No.	1	2
Category	Clearing Members	HUF
Category / More than 1 percentage	Category	Category
Name of the Shareholders (I)			Click here to go back
PAN (II)			Total
No. of the Shareholders (I)	3	251	254
No. of fully paid up equity shares held (IV)	836	102953	103789
Total nos. shares held (VII) = (IV)+(V)+ (VI)	836	102953	103789
Shareholding as a % of total no. of shares (calculated as per SCRR, 1957) (VIII) As a % of (A+B+C2)	0.01	0.92	0.93
Number of Voting Rights held in each class of securities (IX)
Class eg: X	836	102953	103789
Total	836	102953	103789
Total as a % of Total Voting rights	0.01	0.92	0.93
Total No. of shares on fully diluted basis (including warrants, ESOP, Convertible Securities etc.) (XI)=(VII+X)	836	102953	103789
Shareholding , as a % assuming full conversion of convertible securities ( as a percentage of diluted share capital) (XII)= (VII)+(X) As a % of (A+B+C2)	0.01	0.92	0.93
Number of equity shares held in dematerialized form (XIV)	836	102953	103789
Reason for not providing PAN
Reason for not providing PAN
Sub-categorization of shares
Shareholding (No. of shares) under
Sub-category (i)	0	0	0
Sub-category (ii)	0	0	0
Sub-category (iii)	0	0	0