General information about company
Scrip code	543442
NSE Symbol	BCONCEPTS
MSEI Symbol	0
ISIN	INE977Y01011
Name of the company	BRAND CONCEPTS LIMITED
Whether company is SME	No
Class of Security	Equity Shares
Type of report	Capital Restructuring
Quarter Ended / Half year ended/Date of Report (For Prelisting / Allotment)	11-08-2025
Date of allotment / extinguishment (in case Capital Restructuring selected) / Listing Date	04-08-2025
Shareholding pattern filed under	Regulation 31 (1) (c)
Whether the listed entity is Public Sector Undertaking (PSU)?	No

Declaration
Sr. No.	Particular	Yes/No	Promoter and Promoter Group	Public shareholder	Non Promoter- Non Public
1	Whether the Listed Entity has issued any partly paid up shares?	No	No	No	No
2	Whether the Listed Entity has issued any Convertible Securities ?	No	No	No	No
3	Whether the Listed Entity has issued any Warrants ?	No	No	No	No
4	Whether Listed Entity has granted any ESOPs, which are outstanding?	No	No	No	No
5	Whether the Listed Entity has any shares against which depository receipts are issued?	No	No	No	No
6	Whether the Listed Entity has any shares in locked-in?	No	No	No	No
7	Whether any shares held by promoters are encumbered under "Pledged"?	No	No
8	Whether any shares held by promoters are encumbered under "Non-Disposal Undertaking"?	No	No
9	Whether any shares held by promoters are encumbered, other than by way of Pledge or NDU, if any?	No	No
10	Whether company has equity shares with differential voting rights?	No	No	No	No
11	Whether the listed entity has any significant beneficial owner?	No

Table VI - Statement showing foreign ownership limits
Particular	Approved limits (%)	Limits utilized (%)
As on shareholding date	100	0.68
As on the end of previous 1st quarter	100	0.63
As on the end of previous 2nd quarter	100	0.69
As on the end of previous 3rd quarter	100	0.73
As on the end of previous 4th quarter	100	0.99

Table I - Summary Statement holding of specified securities
Category (I)	Category of shareholder (II)	Nos. Of shareholders (III)	No. of fully paid up equity shares held (IV)	No. Of Partly paid-up equity shares held (V)	No. Of shares underlying Depository Receipts (VI)	Total nos. shares held (VII) = (IV)+(V)+ (VI)	Shareholding as a % of total no. of shares (calculated as per SCRR, 1957) (VIII) As a % of (A+B+C2)	Number of Voting Rights held in each class of securities (IX)				No. Of Shares Underlying Outstanding convertible securities (XA)	No. of Shares Underlying Outstanding Warrants (XB)	No. Of Outstanding ESOP Granted (XC)	No. of Shares Underlying Outstanding convertible securities, No. of Warrants and ESOP etc. (X) = (XA+XB+XC)	Total No. of shares on fully diluted basis (including warrants, ESOP, Convertible Securities etc.) (XI)=(VII+X)
								No of Voting (XIV) Rights			Total as a % of (A+B+C)
								Class eg:X	Class eg:Y	Total
(A)	Promoter & Promoter Group	5	6504100			6504100	52.36	6504100		6504100	52.36					6504100
(B)	Public	11655	5917777			5917777	47.64	5917777		5917777	47.64					5917777
(C)	Non Promoter- Non Public
(C1)	Shares underlying DRs
(C2)	Shares held by Employee Trusts
	Total	11660	12421877			12421877	100	12421877		12421877	100					12421877

Table I - Summary Statement holding of specified securities

Category (I)

Category of shareholder (II)

Shareholding , as a % assuming full conversion of convertible securities ( as a percentage of diluted share capital) (XII)= (VII)+(X) As a % of (A+B+C2)

Number of Locked in shares (XIII)

Number of Shares pledged (XIV)

Non-Disposal Undertaking (XV)

Other encumbrances, if any (XVI)

Total Number of Shares encumbered (XVII) = (XIV+XV+XVI)

Number of equity shares held in dematerialized form (XVIII)

Sub-categorization of shares

No. (a)

As a % of total Shares held (b)

No. (a)

As a % of total Shares held (b)

No. (a)

As a % of total Shares held (b)

No. (a)

As a % of total Shares held (b)

No. (a)

As a % of total Shares held (b)

Sub-category (i)

Sub-category (ii)

Sub-category (iii)

(A)

Promoter & Promoter Group

52.36

6504100

(B)

Public

47.64

5917777

0

0

0

(C)

Non Promoter- Non Public

(C1)

Shares underlying DRs

(C2)

Shares held by Employee Trusts

Total

100

12421877

0

0

0

Table II - Statement showing shareholding pattern of the Promoter and Promoter Group
Sr. No.	Category & Name of the Shareholders (I)		Nos. Of shareholders (III)	No. of fully paid up equity shares held (IV)	No. Of Partly paid-up equity shares held (V)	No. Of shares underlying Depository Receipts (VI)	Total nos. shares held (VII) = (IV)+(V)+ (VI)	Shareholding as a % of total no. of shares (calculated as per SCRR, 1957) (VIII) As a % of (A+B+C2)	Number of Voting Rights held in each class of securities (IX)				No. Of Shares Underlying Outstanding convertible securities (XA)	No. of Shares Underlying Outstanding Warrants (XB)	No. Of Outstanding ESOP Granted (XC)	No. of Shares Underlying Outstanding convertible securities, No. of Warrants and ESOP etc. (X) = (XA+XB+XC)	Total No. of shares on fully diluted basis (including warrants, ESOP, Convertible Securities etc.) (XI)=(VII+X)
									No of Voting (XIV) Rights			Total as a % of Total Voting rights
									Class eg: X	Class eg:Y	Total
A	Table II - Statement showing shareholding pattern of the Promoter and Promoter Group
(1)	Indian
(a)	Individuals/Hindu undivided Family		2	3420014			3420014	27.53	3420014		3420014	27.53					3420014
(d)	Any Other (specify)		3	3084086			3084086	24.83	3084086		3084086	24.83					3084086
Sub-Total (A)(1)			5	6504100			6504100	52.36	6504100		6504100	52.36					6504100
(2)	Foreign
Total Shareholding of Promoter and Promoter Group (A)=(A)(1)+(A)(2)			5	6504100			6504100	52.36	6504100		6504100	52.36					6504100
B	Table III - Statement showing shareholding pattern of the Public shareholder
(1)	Institutions (Domestic)
(c)	Alternate Investment Funds		1	29801			29801	0.24	29801		29801	0.24					29801
Sub-Total (B)(1)			1	29801			29801	0.24	29801		29801	0.24					29801
(2)	Institutions (Foreign)
(e)	Foreign Portfolio Investors Category II		1	47			47	0	47		47	0					47
Sub-Total (B)(2)			1	47			47	0	47		47	0					47
(3)	Central Government / State Government(s)
(4)	Non-institutions
(d)	Relatives of promoters (other than ‘immediate relatives’ of promoters disclosed under ‘Promoter and Promoter Group’ category)		1	500			500	0	500		500	0					500
(g)	Resident Individuals holding nominal share capital up to Rs. 2 lakhs		11019	2012913			2012913	16.2	2012913		2012913	16.2					2012913
(h)	Resident Individuals holding nominal share capital in excess of Rs. 2 lakhs		25	3344479			3344479	26.92	3344479		3344479	26.92					3344479
(i)	Non Resident Indians (NRIs)		244	97382			97382	0.78	97382		97382	0.78					97382
(j)	Foreign Nationals		0	0			0	0	0		0	0					0
(k)	Foreign Companies		0	0			0	0	0		0	0					0
(l)	Bodies Corporate		117	322613			322613	2.6	322613		322613	2.6					322613
(m)	Any Other (specify)		247	110042			110042	0.89	110042		110042	0.89					110042
Sub-Total (B)(4)			11653	5887929			5887929	47.4	5887929		5887929	47.4					5887929
Total Public Shareholding (B)=(B)(1)+(B)(2)+(B)(3)+(B)(4)			11655	5917777			5917777	47.64	5917777		5917777	47.64					5917777
C	Table IV - Statement showing shareholding pattern of the Non Promoter- Non Public shareholder
Total ( A+B+C2 )			11660	12421877			12421877	100	12421877		12421877	100					12421877
Total (A+B+C )			11660	12421877			12421877	100	12421877		12421877	100					12421877

Table II - Statement showing shareholding pattern of the Promoter and Promoter Group
Sr. No.	Category & Name of the Shareholders (I)		Shareholding , as a % assuming full conversion of convertible securities ( as a percentage of diluted share capital) (XII)= (VII)+(X) As a % of (A+B+C2)	Number of Locked in shares (XIII)		Number of Shares pledged (XIV)		Non-Disposal Undertaking (XV)		Other encumbrances, if any (XVI)		Total Number of Shares encumbered (XVII) = (XIV+XV+XVI)		Number of equity shares held in dematerialized form (XVIII)	Sub-categorization of shares
				No. (a)	As a % of total Shares held (b)	No. (a)	As a % of total Shares held (b)	No. (a)	As a % of total Shares held (b)	No. (a)	As a % of total Shares held (b)	No. (a)	As a % of total Shares held (b)		Sub-category (i)	Sub-category (ii)	Sub-category (iii)
A	Table II - Statement showing shareholding pattern of the Promoter and Promoter Group
(1)	Indian
(a)	Individuals/Hindu undivided Family		27.53											3420014
(d)	Any Other (specify)		24.83											3084086
Sub-Total (A)(1)			52.36											6504100
(2)	Foreign
Total Shareholding of Promoter and Promoter Group (A)=(A)(1)+(A)(2)			52.36											6504100
B	Table III - Statement showing shareholding pattern of the Public shareholder
(1)	Institutions (Domestic)
(c)	Alternate Investment Funds		0.24											29801	0	0	0
Sub-Total (B)(1)			0.24											29801	0	0	0
(2)	Institutions (Foreign)
(e)	Foreign Portfolio Investors Category II		0											47	0	0	0
Sub-Total (B)(2)			0											47	0	0	0
(3)	Central Government / State Government(s)
(4)	Non-institutions
(d)	Relatives of promoters (other than ‘immediate relatives’ of promoters disclosed under ‘Promoter and Promoter Group’ category)		0											500	0	0	0
(g)	Resident Individuals holding nominal share capital up to Rs. 2 lakhs		16.2											2012913	0	0	0
(h)	Resident Individuals holding nominal share capital in excess of Rs. 2 lakhs		26.92											3344479	0	0	0
(i)	Non Resident Indians (NRIs)		0.78											97382	0	0	0
(j)	Foreign Nationals		0											0	0	0	0
(k)	Foreign Companies		0											0	0	0	0
(l)	Bodies Corporate		2.6											322613	0	0	0
(m)	Any Other (specify)		0.89											110042	0	0	0
Sub-Total (B)(4)			47.4											5887929	0	0	0
Total Public Shareholding (B)=(B)(1)+(B)(2)+(B)(3)+(B)(4)			47.64											5917777	0	0	0
C	Table IV - Statement showing shareholding pattern of the Non Promoter- Non Public shareholder
Total ( A+B+C2 )			100											12421877
Total (A+B+C )			100											12421877

Individuals/Hindu undivided Family
Sr. No.	1	2
Name of the Shareholders (I)	PRADEEP MAHESHWARI	PRADEEP MAHESHWARI	Click here to go back
PAN (II)	AAIHP8501M	AHJPM9430C	Total
No. of fully paid up equity shares held (IV)	951161	2468853	3420014
Total nos. shares held (VII) = (IV)+(V)+ (VI)	951161	2468853	3420014
Shareholding as a % of total no. of shares (calculated as per SCRR, 1957) (VIII) As a % of (A+B+C2)	7.66	19.88	27.53
Number of Voting Rights held in each class of securities (IX)
Class eg:X	951161	2468853	3420014
Total	951161	2468853	3420014
Total as a % of Total Voting rights	7.66	19.88	27.53
Total No. of shares on fully diluted basis (including warrants and Convertible Securities etc.) (XI)=(VII+X)	951161	2468853	3420014
Shareholding , as a % assuming full conversion of convertible securities ( as a percentage of diluted share capital) (XII)= (VII)+(X) As a % of (A+B+C2)	7.66	19.88	27.53
Number of equity shares held in dematerialized form (XVIII)	951161	2468853	3420014
Reason for not providing PAN
Reason for not providing PAN
Shareholder type	Promoter	Promoter

Any Other (specify)
Sr. No.	1	2	3
Category	Director or Director's Relatives	Director or Director's Relatives	Director or Director's Relatives	Click here to go back
Name of the Shareholders (I)	ANNAPURNA MAHESHWARI	PRATEEK MAHESHWARI	SAKSHI RATHI MAHESHWARI
PAN (II)	ACAPM7243D	AHIPM7063L	AIGPR2818F	Total
No. of the Shareholders (I)	1	1	1	3
No. of fully paid up equity shares held (IV)	1191643	1376154	516289	3084086
Total nos. shares held (VII) = (IV)+(V)+ (VI)	1191643	1376154	516289	3084086
Shareholding as a % of total no. of shares (calculated as per SCRR, 1957) (VIII) As a % of (A+B+C2)	9.59	11.08	4.16	24.83
Number of Voting Rights held in each class of securities (IX)
Class eg: X	1191643	1376154	516289	3084086
Total	1191643	1376154	516289	3084086
Total as a % of Total Voting rights	9.59	11.08	4.16	24.83
Total No. of shares on fully diluted basis (including warrants and Convertible Securities etc.) (XI)=(VII+X)	1191643	1376154	516289	3084086
Shareholding , as a % assuming full conversion of convertible securities ( as a percentage of diluted share capital) (XII)= (VII)+(X) As a % of (A+B+C2)	9.59	11.08	4.16	24.83
Number of equity shares held in dematerialized form (XVIII)	1191643	1376154	516289	3084086
Reason for not providing PAN
Reason for not providing PAN
Shareholder type	Promoter Group	Promoter Group	Promoter Group

Individuals - ii. Individual shareholders holding nominal share capital in excess of Rs. 2 lakhs.
Sr. No.	1	2	3	4	5	6	7
Name of the Shareholders (I)	JATINDER AGARWAL	LAXMI CHANDRAKANT SHAH	AMAR KIRTI AMBANI	SURENDRA KUMAR JAIN	RAHUL BHATIA	SUGANDHI JATINDER AGARWAL	ASHISH KACHOLIA
PAN (II)	AESPA6362F	AKJPS9091A	ADFPA0620C	AAYPJ1045N	AGAPB6272F	AACPA2464N	AADPK0757F
No. of fully paid up equity shares held (IV)	400000	291660	336000	135559	153288	150000	179838
Total nos. shares held (VII) = (IV)+(V)+ (VI)	400000	291660	336000	135559	153288	150000	179838
Shareholding as a % of total no. of shares (calculated as per SCRR, 1957) (VIII) As a % of (A+B+C2)	3.22	2.35	2.7	1.09	1.23	1.21	1.45
Number of Voting Rights held in each class of securities (IX)
Class eg: X	400000	291660	336000	135559	153288	150000	179838
Total	400000	291660	336000	135559	153288	150000	179838
Total as a % of Total Voting rights	3.22	2.35	2.7	1.09	1.23	1.21	1.45
Total No. of shares on fully diluted basis (including warrants, ESOP, Convertible Securities etc.) (XI)=(VII+X)	400000	291660	336000	135559	153288	150000	179838
Shareholding , as a % assuming full conversion of convertible securities ( as a percentage of diluted share capital) (XII)= (VII)+(X) As a % of (A+B+C2)	3.22	2.35	2.7	1.09	1.23	1.21	1.45
Number of equity shares held in dematerialized form (XIV)	400000	291660	336000	135559	153288	150000	179838
Reason for not providing PAN
Reason for not providing PAN
Sub-categorization of shares
Sub-category (i)	0	0	0	0	0	0	0
Sub-category (ii)	0	0	0	0	0	0	0
Sub-category (iii)	0	0	0	0	0	0	0

Individuals - ii. Individual shareholders holding nominal share capital in excess of Rs. 2 lakhs.
Sr. No.	8	9
Name of the Shareholders (I)	SURESH KUMAR AGARWAL	ABHINAV KUMAR	Click here to go back
PAN (II)	AAGFR0822H	AOXPK1790C	Total
No. of fully paid up equity shares held (IV)	144192	945521	2736058
Total nos. shares held (VII) = (IV)+(V)+ (VI)	144192	945521	2736058
Shareholding as a % of total no. of shares (calculated as per SCRR, 1957) (VIII) As a % of (A+B+C2)	1.16	7.61	22.03
Number of Voting Rights held in each class of securities (IX)
Class eg: X	144192	945521	2736058
Total	144192	945521	2736058
Total as a % of Total Voting rights	1.16	7.61	22.03
Total No. of shares on fully diluted basis (including warrants, ESOP, Convertible Securities etc.) (XI)=(VII+X)	144192	945521	2736058
Shareholding , as a % assuming full conversion of convertible securities ( as a percentage of diluted share capital) (XII)= (VII)+(X) As a % of (A+B+C2)	1.16	7.61	22.03
Number of equity shares held in dematerialized form (XIV)	144192	945521	2736058
Reason for not providing PAN
Reason for not providing PAN
Sub-categorization of shares
Shareholding (No. of shares) under
Sub-category (i)	0	0	0
Sub-category (ii)	0	0	0
Sub-category (iii)	0	0	0

Any Other (specify)
Sr. No.	1	2
Category	HUF	Clearing Members
Category / More than 1 percentage	Category	Category
Name of the Shareholders (I)			Click here to go back
PAN (II)			Total
No. of the Shareholders (I)	243	4	247
No. of fully paid up equity shares held (IV)	108804	1238	110042
Total nos. shares held (VII) = (IV)+(V)+ (VI)	108804	1238	110042
Shareholding as a % of total no. of shares (calculated as per SCRR, 1957) (VIII) As a % of (A+B+C2)	0.88	0.01	0.89
Number of Voting Rights held in each class of securities (IX)
Class eg: X	108804	1238	110042
Total	108804	1238	110042
Total as a % of Total Voting rights	0.88	0.01	0.89
Total No. of shares on fully diluted basis (including warrants, ESOP, Convertible Securities etc.) (XI)=(VII+X)	108804	1238	110042
Shareholding , as a % assuming full conversion of convertible securities ( as a percentage of diluted share capital) (XII)= (VII)+(X) As a % of (A+B+C2)	0.88	0.01	0.89
Number of equity shares held in dematerialized form (XIV)	108804	1238	110042
Reason for not providing PAN
Reason for not providing PAN
Sub-categorization of shares
Shareholding (No. of shares) under
Sub-category (i)	0	0	0
Sub-category (ii)	0	0	0
Sub-category (iii)	0	0	0