General information about company
Scrip code	543442
NSE Symbol	BCONCEPTS
MSEI Symbol	NOTLISTED
ISIN	INE977Y01011
Name of the company	Brand Concepts Limited
Whether company is SME	No
Class of Security	Equity Shares
Type of report	Quarterly
Quarter Ended / Half year ended/Date of Report (For Prelisting / Allotment)	31-03-2025
Date of allotment / extinguishment (in case Capital Restructuring selected) / Listing Date
Shareholding pattern filed under	Regulation 31 (1) (b)
Whether the listed entity is Public Sector Undertaking (PSU)?	No

Declaration
Sr. No.	Particular	Yes/No	Promoter and Promoter Group	Public shareholder	Non Promoter- Non Public
1	Whether the Listed Entity has issued any partly paid up shares?	No	No	No	No
2	Whether the Listed Entity has issued any Convertible Securities ?	No	No	No	No
3	Whether the Listed Entity has issued any Warrants ?	No	No	No	No
4	Whether the Listed Entity has any shares against which depository receipts are issued?	No	No	No	No
5	Whether the Listed Entity has any shares in locked-in?	No	No	No	No
6	Whether any shares held by promoters are pledge or otherwise encumbered?	No	No
7	Whether company has equity shares with differential voting rights?	No	No	No	No
8	Whether the listed entity has any significant beneficial owner?	No

Table VI - Statement showing foreign ownership limits
Particular	Approved limits (%)	Limits utilized (%)
As on shareholding date	100	0.69
As on the end of previous 1st quarter	100	0.73
As on the end of previous 2nd quarter	100	0.99
As on the end of previous 3rd quarter	100	0.88
As on the end of previous 4th quarter	100	1.22

Table I - Summary Statement holding of specified securities
Category (I)	Category of shareholder (II)	Nos. Of shareholders (III)	No. of fully paid up equity shares held (IV)	No. Of Partly paid-up equity shares held (V)	No. Of shares underlying Depository Receipts (VI)	Total nos. shares held (VII) = (IV)+(V)+ (VI)	Shareholding as a % of total no. of shares (calculated as per SCRR, 1957) (VIII) As a % of (A+B+C2)	Number of Voting Rights held in each class of securities (IX)
								No of Voting (XIV) Rights			Total as a % of (A+B+C)
								Class eg: X	Class eg:y	Total
(A)	Promoter & Promoter Group	5	5422544			5422544	48.34	5422544		5422544	48.34
(B)	Public	12112	5795256			5795256	51.66	5795256		5795256	51.66
(C)	Non Promoter- Non Public
(C1)	Shares underlying DRs
(C2)	Shares held by Employee Trusts
	Total	12117	11217800			11217800	100	11217800		11217800	100

Table I - Summary Statement holding of specified securities

Category (I)

Category of shareholder (II)

No. Of Shares Underlying Outstanding convertible securities (X)

No. of Shares Underlying Outstanding Warrants (Xi)

No. Of Shares Underlying Outstanding convertible securities and No. Of Warrants (Xi) (a)

Shareholding , as a % assuming full conversion of convertible securities ( as a percentage of diluted share capital) (XI)= (VII)+(X) As a % of (A+B+C2)

Number of Locked in shares (XII)

Number of Shares pledged or otherwise encumbered (XIII)

Number of equity shares held in dematerialized form (XIV)

Sub-categorization of shares

No. (a)

As a % of total Shares held (b)

No. (a)

As a % of total Shares held (b)

Sub-category (i)

Sub-category (ii)

Sub-category (iii)

(A)

Promoter & Promoter Group

48.34

5422544

(B)

Public

51.66

5795256

0

0

0

(C)

Non Promoter- Non Public

(C1)

Shares underlying DRs

(C2)

Shares held by Employee Trusts

Total

100

11217800

0

0

0

Table II - Statement showing shareholding pattern of the Promoter and Promoter Group
Sr.	Category & Name of the Shareholders (I)		Nos. Of shareholders (III)	No. of fully paid up equity shares held (IV)	No. Of Partly paid-up equity shares held (V)	No. Of shares underlying Depository Receipts (VI)	Total nos. shares held (VII) = (IV)+(V)+ (VI)	Shareholding as a % of total no. of shares (calculated as per SCRR, 1957) (VIII) As a % of (A+B+C2)	Number of Voting Rights held in each class of securities (IX)
									No of Voting (XIV) Rights			Total as a % of Total Voting rights
									Class eg: X	Class eg:y	Total
A	Table II - Statement showing shareholding pattern of the Promoter and Promoter Group
(1)	Indian
(a)	Individuals/Hindu undivided Family		2	3222904			3222904	28.73	3222904		3222904	28.73
(d)	Any Other (specify)		3	2199640			2199640	19.61	2199640		2199640	19.61
Sub-Total (A)(1)			5	5422544			5422544	48.34	5422544		5422544	48.34
(2)	Foreign
Total Shareholding of Promoter and Promoter Group (A)=(A)(1)+(A)(2)			5	5422544			5422544	48.34	5422544		5422544	48.34
B	Table III - Statement showing shareholding pattern of the Public shareholder
(1)	Institutions (Domestic)
(c)	Alternate Investment Funds		2	150468			150468	1.34	150468		150468	1.34
Sub-Total (B)(1)			2	150468			150468	1.34	150468		150468	1.34
(2)	Institutions (Foreign)
(d)	Foreign Portfolio Investors Category I		1	7700			7700	0.07	7700		7700	0.07
(e)	Foreign Portfolio Investors Category II		1	1499			1499	0.01	1499		1499	0.01
Sub-Total (B)(2)			2	9199			9199	0.08	9199		9199	0.08
(3)	Central Government / State Government(s)
(4)	Non-institutions
(g)	Resident Individuals holding nominal share capital up to Rs. 2 lakhs		11443	1904435			1904435	16.98	1904435		1904435	16.98
(h)	Resident Individuals holding nominal share capital in excess of Rs. 2 lakhs		24	3197592			3197592	28.5	3197592		3197592	28.5
(i)	Non Resident Indians (NRIs)		254	94530			94530	0.84	94530		94530	0.84
(l)	Bodies Corporate		127	338796			338796	3.02	338796		338796	3.02
(m)	Any Other (specify)		260	100236			100236	0.89	100236		100236	0.89
Sub-Total (B)(4)			12108	5635589			5635589	50.24	5635589		5635589	50.24
Total Public Shareholding (B)=(B)(1)+(B)(2)+(B)(3)+(B)(4)			12112	5795256			5795256	51.66	5795256		5795256	51.66
C	Table IV - Statement showing shareholding pattern of the Non Promoter- Non Public shareholder
Total ( A+B+C2 )			12117	11217800			11217800	100	11217800		11217800	100
Total (A+B+C )			12117	11217800			11217800	100	11217800		11217800	100

Table II - Statement showing shareholding pattern of the Promoter and Promoter Group
Sr.	No. Of Shares Underlying Outstanding convertible securities (X)	No. of Shares Underlying Outstanding Warrants (Xi)	No. Of Shares Underlying Outstanding convertible securities and No. Of Warrants (Xi) (a)	Shareholding , as a % assuming full conversion of convertible securities ( as a percentage of diluted share capital) (XI)= (VII)+(X) As a % of (A+B+C2)	Number of Locked in shares (XII)		Number of Shares pledged or otherwise encumbered (XIII)		Number of equity shares held in dematerialized form (XIV)	Sub-categorization of shares
					No. (a)	As a % of total Shares held (b)	No. (a)	As a % of total Shares held (b)		Sub-category (i)	Sub-category (ii)	Sub-category (iii)
A	Table II - Statement showing shareholding pattern of the Promoter and Promoter Group
(1)	Indian
(a)				28.73					3222904
(d)				19.61					2199640
Sub-Total (A)(1)				48.34					5422544
(2)	Foreign
Total Shareholding of Promoter and Promoter Group (A)=(A)(1)+(A)(2)				48.34					5422544
B	Table III - Statement showing shareholding pattern of the Public shareholder
(1)	Institutions (Domestic)
(c)				1.34					150468	0	0	0
Sub-Total (B)(1)				1.34					150468	0	0	0
(2)	Institutions (Foreign)
(d)				0.07					7700	0	0	0
(e)				0.01					1499	0	0	0
Sub-Total (B)(2)				0.08					9199	0	0	0
(3)	Central Government / State Government(s)
(4)	Non-institutions
(g)				16.98					1904435	0	0	0
(h)				28.5					3197592	0	0	0
(i)				0.84					94530	0	0	0
(l)				3.02					338796	0	0	0
(m)				0.89					100236	0	0	0
Sub-Total (B)(4)				50.24					5635589	0	0	0
Total Public Shareholding (B)=(B)(1)+(B)(2)+(B)(3)+(B)(4)				51.66					5795256	0	0	0
C	Table IV - Statement showing shareholding pattern of the Non Promoter- Non Public shareholder
Total ( A+B+C2 )				100					11217800
Total (A+B+C )				100					11217800

Individuals/Hindu undivided Family
Searial No.	1	2	3
Name of the Shareholders (I)	PRADEEP MAHESHWARI	PRADEEP MAHESHWARI	IFF OVERSEAS PRIVATE LIMITED	Click here to go back
PAN (II)	AAIHP8501M	AHJPM9430C	AAACI3958A	Total
No. of fully paid up equity shares held (IV)	900000	2322904	0	3222904
No. Of Partly paid-up equity shares held (V)
No. Of shares underlying Depository Receipts (VI)
Total nos. shares held (VII) = (IV)+(V)+ (VI)	900000	2322904	0	3222904
Shareholding as a % of total no. of shares (calculated as per SCRR, 1957) (VIII) As a % of (A+B+C2)	8.02	20.71	0	28.73
Number of Voting Rights held in each class of securities (IX)
Class eg:X	900000	2322904	0	3222904
Class eg:y
Total	900000	2322904	0	3222904
Total as a % of Total Voting rights	8.02	20.71	0	28.73
No. Of Shares Underlying Outstanding convertible securities (X)
No. of Shares Underlying Outstanding Warrants (Xi)
No. Of Shares Underlying Outstanding convertible securities and No. Of Warrants (Xi) (a)
Shareholding , as a % assuming full conversion of convertible securities (as a percentage of diluted share capital) (XI)= (VII)+(Xi)(a) As a % of (A+B+C2)	8.02	20.71	0	28.73
Number of Locked in shares (XII)
No. (a)
As a % of total Shares held (b)
Number of Shares pledged or otherwise encumbered (XIII)
No. (a)
As a % of total Shares held (b)
Number of equity shares held in dematerialized form (XIV)	900000	2322904	0	3222904
Reason for not providing PAN
Reason for not providing PAN
Shareholder type	Promoter	Promoter	Promoter

Any Other (specify)
Searial No.	1	2	3
Category	Director or Director's Relatives	Director or Director's Relatives	Director or Director's Relatives	Click here to go back
Name of the Shareholders (I)	Annapurna Maheshwari	Prateek Maheshwari	Sakshi Rathi Maheshwari
PAN (II)	ACAPM7243D	AHIPM7063L	AIGPR2818F	Total
No. of the Shareholders (I)	1	1	1	3
No. of fully paid up equity shares held (IV)	1050000	997642	151998	2199640
No. Of Partly paid-up equity shares held (V)
No. Of shares underlying Depository Receipts (VI)
Total nos. shares held (VII) = (IV)+(V)+ (VI)	1050000	997642	151998	2199640
Shareholding as a % of total no. of shares (calculated as per SCRR, 1957) (VIII) As a % of (A+B+C2)	9.36	8.89	1.35	19.61
Number of Voting Rights held in each class of securities (IX)
Class eg: X	1050000	997642	151998	2199640
Class eg:y
Total	1050000	997642	151998	2199640
Total as a % of Total Voting rights	9.36	8.89	1.35	19.61
No. Of Shares Underlying Outstanding convertible securities (X)
No. of Shares Underlying Outstanding Warrants (Xi)
No. Of Shares Underlying Outstanding convertible securities and No. Of Warrants (Xi) (a)
Shareholding , as a % assuming full conversion of convertible securities (as a percentage of diluted share capital) (XI)= (VII)+(X) As a % of (A+B+C2)	9.36	8.89	1.35	19.61
Number of Locked in shares (XII)
No. (a)
As a % of total Shares held (b)
Number of Shares pledged or otherwise encumbered (XIII)
No. (a)
As a % of total Shares held (b)
Number of equity shares held in dematerialized form (XIV)	1050000	997642	151998	2199640
Reason for not providing PAN
Reason for not providing PAN
Shareholder type	Promoter Group	Promoter Group	Promoter Group

Alternate Investment Funds
Searial No.	1
Name of the Shareholders (I)	India Equity Fund 1	Click here to go back
PAN (II)	AABTI6970J	Total
No. of fully paid up equity shares held (IV)	120667	120667
No. Of Partly paid-up equity shares held (V)
No. Of shares underlying Depository Receipts (VI)
Total nos. shares held (VII) = (IV)+(V)+ (VI)	120667	120667
Shareholding as a % of total no. of shares (calculated as per SCRR, 1957) (VIII) As a % of (A+B+C2)	1.08	1.08
Number of Voting Rights held in each class of securities (IX)
Class eg: X	120667	120667
Class eg:y
Total	120667	120667
Total as a % of Total Voting rights	1.08	1.08
No. Of Shares Underlying Outstanding convertible securities (X)
No. of Shares Underlying Outstanding Warrants (Xi)
No. Of Shares Underlying Outstanding convertible securities and No. Of Warrants (Xi) (a)
Shareholding , as a % assuming full conversion of convertible securities (as a percentage of diluted share capital) (XI)= (VII)+(X) As a % of (A+B+C2)	1.08	1.08
Number of Locked in shares (XII)
No. (a)
As a % of total Shares held (b)
Number of equity shares held in dematerialized form (XIV)	120667	120667
Reason for not providing PAN
Reason for not providing PAN
Sub-categorization of shares
Shareholding (No. of shares) under
Sub-category (i)	0	0
Sub-category (ii)	0	0
Sub-category (iii)	0	0

Individuals - ii. Individual shareholders holding nominal share capital in excess of Rs. 2 lakhs.
Searial No.	1	2	3	4	5	6	7
Name of the Shareholders (I)	ASHISH KACHOLIA	LAXMI CHANDRAKANT SHAH	JATINDER AGARWAL	ABHINAV KUMAR	AMAR KIRTI AMBANI	RAHUL BHATIA	SUGANDHI JATINDER AGARWAL
PAN (II)	AADPK0757F	AKJPS9091A	AESPA6362F	AOXPK1790C	ADFPA0620C	AGAPB6272F	AACPA2464N
No. of fully paid up equity shares held (IV)	179838	291660	400000	823000	336000	153288	150000
No. Of Partly paid-up equity shares held (V)
No. Of shares underlying Depository Receipts (VI)
Total nos. shares held (VII) = (IV)+(V)+ (VI)	179838	291660	400000	823000	336000	153288	150000
Shareholding as a % of total no. of shares (calculated as per SCRR, 1957) (VIII) As a % of (A+B+C2)	1.6	2.6	3.57	7.34	3	1.37	1.34
Number of Voting Rights held in each class of securities (IX)
Class eg: X	179838	291660	400000	823000	336000	153288	150000
Class eg:y
Total	179838	291660	400000	823000	336000	153288	150000
Total as a % of Total Voting rights	1.6	2.6	3.57	7.34	3	1.37	1.34
No. Of Shares Underlying Outstanding convertible securities (X)
No. of Shares Underlying Outstanding Warrants (Xi)
No. Of Shares Underlying Outstanding convertible securities and No. Of Warrants (Xi) (a)
Shareholding , as a % assuming full conversion of convertible securities (as a percentage of diluted share capital) (XI)= (VII)+(X) As a % of (A+B+C2)	1.6	2.6	3.57	7.34	3	1.37	1.34
Number of Locked in shares (XII)
No. (a)
As a % of total Shares held (b)
Number of equity shares held in dematerialized form (XIV)	179838	291660	400000	823000	336000	153288	150000
Reason for not providing PAN
Reason for not providing PAN
Sub-categorization of shares
Sub-category (i)	0	0	0	0	0	0	0
Sub-category (ii)	0	0	0	0	0	0	0
Sub-category (iii)	0	0	0	0	0	0	0

Individuals - ii. Individual shareholders holding nominal share capital in excess of Rs. 2 lakhs.
Searial No.	8	9
Name of the Shareholders (I)	SURENDRA KUMAR JAIN	SURESH KUMAR AGARWAL	Click here to go back
PAN (II)	AAYPJ1045N	AAGFR0822H	Total
No. of fully paid up equity shares held (IV)	135559	144192	2613537
No. Of Partly paid-up equity shares held (V)
No. Of shares underlying Depository Receipts (VI)
Total nos. shares held (VII) = (IV)+(V)+ (VI)	135559	144192	2613537
Shareholding as a % of total no. of shares (calculated as per SCRR, 1957) (VIII) As a % of (A+B+C2)	1.21	1.29	23.3
Number of Voting Rights held in each class of securities (IX)
Class eg: X	135559	144192	2613537
Class eg:y
Total	135559	144192	2613537
Total as a % of Total Voting rights	1.21	1.29	23.3
No. Of Shares Underlying Outstanding convertible securities (X)
No. of Shares Underlying Outstanding Warrants (Xi)
No. Of Shares Underlying Outstanding convertible securities and No. Of Warrants (Xi) (a)
Shareholding , as a % assuming full conversion of convertible securities (as a percentage of diluted share capital) (XI)= (VII)+(X) As a % of (A+B+C2)	1.21	1.29	23.3
Number of Locked in shares (XII)
No. (a)
As a % of total Shares held (b)
Number of equity shares held in dematerialized form (XIV)	135559	144192	2613537
Reason for not providing PAN
Reason for not providing PAN
Sub-categorization of shares
Shareholding (No. of shares) under
Sub-category (i)	0	0	0
Sub-category (ii)	0	0	0
Sub-category (iii)	0	0	0

Any Other (specify)
Searial No.	1	2	3
Category	Clearing Members	HUF	Firm
Category / More than 1 percentage	Category	Category	Category
Name of the Shareholders (I)				Click here to go back
PAN (II)				Total
No. of the Shareholders (I)	3	256	1	260
No. of fully paid up equity shares held (IV)	199	98668	1369	100236
No. Of Partly paid-up equity shares held (V)
No. Of shares underlying Depository Receipts (VI)
Total nos. shares held (VII) = (IV)+(V)+ (VI)	199	98668	1369	100236
Shareholding as a % of total no. of shares (calculated as per SCRR, 1957) (VIII) As a % of (A+B+C2)	0	0.88	0.01	0.89
Number of Voting Rights held in each class of securities (IX)
Class eg: X	199	98668	1369	100236
Class eg:y
Total	199	98668	1369	100236
Total as a % of Total Voting rights	0	0.88	0.01	0.89
No. Of Shares Underlying Outstanding convertible securities (X)
No. of Shares Underlying Outstanding Warrants (Xi)
No. Of Shares Underlying Outstanding convertible securities and No. Of Warrants (Xi) (a)
Shareholding , as a % assuming full conversion of convertible securities (as a percentage of diluted share capital) (XI)= (VII)+(X) As a % of (A+B+C2)	0	0.88	0.01	0.89
Number of Locked in shares (XII)
No. (a)
As a % of total Shares held (b)
Number of equity shares held in dematerialized form (XIV)	199	98668	1369	100236
Reason for not providing PAN
Reason for not providing PAN
Sub-categorization of shares
Shareholding (No. of shares) under
Sub-category (i)	0	0	0	0
Sub-category (ii)	0	0	0	0
Sub-category (iii)	0	0	0	0