General information about company
Scrip code	543442
NSE Symbol	BCONCEPTS
MSEI Symbol	NOTLISTED
ISIN	INE977Y01011
Name of the company	BRAND CONCEPTS LIMITED
Whether company is SME	No
Class of Security	Equity Shares
Type of report	Quarterly
Quarter Ended / Half year ended/Date of Report (For Prelisting / Allotment)	31-12-2024
Date of allotment / extinguishment (in case Capital Restructuring selected) / Listing Date
Shareholding pattern filed under	Regulation 31 (1) (b)
Whether the listed entity is Public Sector Undertaking (PSU)?	No

Declaration
Sr. No.	Particular	Yes/No	Promoter and Promoter Group	Public shareholder	Non Promoter- Non Public
1	Whether the Listed Entity has issued any partly paid up shares?	No	No	No	No
2	Whether the Listed Entity has issued any Convertible Securities ?	No	No	No	No
3	Whether the Listed Entity has issued any Warrants ?	No	No	No	No
4	Whether the Listed Entity has any shares against which depository receipts are issued?	No	No	No	No
5	Whether the Listed Entity has any shares in locked-in?	No	No	No	No
6	Whether any shares held by promoters are pledge or otherwise encumbered?	No	No
7	Whether company has equity shares with differential voting rights?	No	No	No	No
8	Whether the listed entity has any significant beneficial owner?	No

Table VI - Statement showing foreign ownership limits
Particular	Approved limits (%)	Limits utilized (%)
As on shareholding date	100	0.73
As on the end of previous 1st quarter	100	0.99
As on the end of previous 2nd quarter	100	0.88
As on the end of previous 3rd quarter	100	1.22
As on the end of previous 4th quarter	100	1

Table I - Summary Statement holding of specified securities
Category (I)	Category of shareholder (II)	Nos. Of shareholders (III)	No. of fully paid up equity shares held (IV)	No. Of Partly paid-up equity shares held (V)	No. Of shares underlying Depository Receipts (VI)	Total nos. shares held (VII) = (IV)+(V)+ (VI)	Shareholding as a % of total no. of shares (calculated as per SCRR, 1957) (VIII) As a % of (A+B+C2)	Number of Voting Rights held in each class of securities (IX)
								No of Voting (XIV) Rights			Total as a % of (A+B+C)
								Class eg: X	Class eg:y	Total
(A)	Promoter & Promoter Group	5	5422544			5422544	48.34	5422544		5422544	48.34
(B)	Public	12553	5795256			5795256	51.66	5795256		5795256	51.66
(C)	Non Promoter- Non Public
(C1)	Shares underlying DRs
(C2)	Shares held by Employee Trusts
	Total	12558	11217800			11217800	100	11217800		11217800	100

Table I - Summary Statement holding of specified securities

Category (I)

Category of shareholder (II)

No. Of Shares Underlying Outstanding convertible securities (X)

No. of Shares Underlying Outstanding Warrants (Xi)

No. Of Shares Underlying Outstanding convertible securities and No. Of Warrants (Xi) (a)

Shareholding , as a % assuming full conversion of convertible securities ( as a percentage of diluted share capital) (XI)= (VII)+(X) As a % of (A+B+C2)

Number of Locked in shares (XII)

Number of Shares pledged or otherwise encumbered (XIII)

Number of equity shares held in dematerialized form (XIV)

Sub-categorization of shares

No. (a)

As a % of total Shares held (b)

No. (a)

As a % of total Shares held (b)

Sub-category (i)

Sub-category (ii)

Sub-category (iii)

(A)

Promoter & Promoter Group

48.34

5422544

(B)

Public

51.66

5795256

0

0

0

(C)

Non Promoter- Non Public

(C1)

Shares underlying DRs

(C2)

Shares held by Employee Trusts

Total

100

11217800

0

0

0

Table II - Statement showing shareholding pattern of the Promoter and Promoter Group
Sr.	Category & Name of the Shareholders (I)		Nos. Of shareholders (III)	No. of fully paid up equity shares held (IV)	No. Of Partly paid-up equity shares held (V)	No. Of shares underlying Depository Receipts (VI)	Total nos. shares held (VII) = (IV)+(V)+ (VI)	Shareholding as a % of total no. of shares (calculated as per SCRR, 1957) (VIII) As a % of (A+B+C2)	Number of Voting Rights held in each class of securities (IX)
									No of Voting (XIV) Rights			Total as a % of Total Voting rights
									Class eg: X	Class eg:y	Total
A	Table II - Statement showing shareholding pattern of the Promoter and Promoter Group
(1)	Indian
(a)	Individuals/Hindu undivided Family		2	3222904			3222904	28.73	3222904		3222904	28.73
(d)	Any Other (specify)		3	2199640			2199640	19.61	2199640		2199640	19.61
Sub-Total (A)(1)			5	5422544			5422544	48.34	5422544		5422544	48.34
(2)	Foreign
Total Shareholding of Promoter and Promoter Group (A)=(A)(1)+(A)(2)			5	5422544			5422544	48.34	5422544		5422544	48.34
B	Table III - Statement showing shareholding pattern of the Public shareholder
(1)	Institutions (Domestic)
(c)	Alternate Investment Funds		2	154036			154036	1.37	154036		154036	1.37
Sub-Total (B)(1)			2	154036			154036	1.37	154036		154036	1.37
(2)	Institutions (Foreign)
(d)	Foreign Portfolio Investors Category I		1	2120			2120	0.02	2120		2120	0.02
(e)	Foreign Portfolio Investors Category II		1	132			132	0	132		132	0
Sub-Total (B)(2)			2	2252			2252	0.02	2252		2252	0.02
(3)	Central Government / State Government(s)
(4)	Non-institutions
(g)	Resident Individuals holding nominal share capital up to Rs. 2 lakhs		11857	1957154			1957154	17.45	1957154		1957154	17.45
(h)	Resident Individuals holding nominal share capital in excess of Rs. 2 lakhs		26	3111508			3111508	27.74	3111508		3111508	27.74
(i)	Non Resident Indians (NRIs)		273	101267			101267	0.9	101267		101267	0.9
(l)	Bodies Corporate		137	360694			360694	3.22	360694		360694	3.22
(m)	Any Other (specify)		256	108345			108345	0.97	108345		108345	0.97
Sub-Total (B)(4)			12549	5638968			5638968	50.27	5638968		5638968	50.27
Total Public Shareholding (B)=(B)(1)+(B)(2)+(B)(3)+(B)(4)			12553	5795256			5795256	51.66	5795256		5795256	51.66
C	Table IV - Statement showing shareholding pattern of the Non Promoter- Non Public shareholder
Total ( A+B+C2 )			12558	11217800			11217800	100	11217800		11217800	100
Total (A+B+C )			12558	11217800			11217800	100	11217800		11217800	100

Table II - Statement showing shareholding pattern of the Promoter and Promoter Group
Sr.	No. Of Shares Underlying Outstanding convertible securities (X)	No. of Shares Underlying Outstanding Warrants (Xi)	No. Of Shares Underlying Outstanding convertible securities and No. Of Warrants (Xi) (a)	Shareholding , as a % assuming full conversion of convertible securities ( as a percentage of diluted share capital) (XI)= (VII)+(X) As a % of (A+B+C2)	Number of Locked in shares (XII)		Number of Shares pledged or otherwise encumbered (XIII)		Number of equity shares held in dematerialized form (XIV)	Sub-categorization of shares
					No. (a)	As a % of total Shares held (b)	No. (a)	As a % of total Shares held (b)		Sub-category (i)	Sub-category (ii)	Sub-category (iii)
A	Table II - Statement showing shareholding pattern of the Promoter and Promoter Group
(1)	Indian
(a)				28.73					3222904
(d)				19.61					2199640
Sub-Total (A)(1)				48.34					5422544
(2)	Foreign
Total Shareholding of Promoter and Promoter Group (A)=(A)(1)+(A)(2)				48.34					5422544
B	Table III - Statement showing shareholding pattern of the Public shareholder
(1)	Institutions (Domestic)
(c)				1.37					154036	0	0	0
Sub-Total (B)(1)				1.37					154036	0	0	0
(2)	Institutions (Foreign)
(d)				0.02					2120	0	0	0
(e)				0					132	0	0	0
Sub-Total (B)(2)				0.02					2252	0	0	0
(3)	Central Government / State Government(s)
(4)	Non-institutions
(g)				17.45					1957154	0	0	0
(h)				27.74					3111508	0	0	0
(i)				0.9					101267	0	0	0
(l)				3.22					360694	0	0	0
(m)				0.97					108345	0	0	0
Sub-Total (B)(4)				50.27					5638968	0	0	0
Total Public Shareholding (B)=(B)(1)+(B)(2)+(B)(3)+(B)(4)				51.66					5795256	0	0	0
C	Table IV - Statement showing shareholding pattern of the Non Promoter- Non Public shareholder
Total ( A+B+C2 )				100					11217800
Total (A+B+C )				100					11217800

Individuals/Hindu undivided Family
Searial No.	1	2
Name of the Shareholders (I)	PRADEEP MAHESHWARI	PRADEEP MAHESHWARI	Click here to go back
PAN (II)	AAIHP8501M	AHJPM9430C	Total
No. of fully paid up equity shares held (IV)	900000	2322904	3222904
No. Of Partly paid-up equity shares held (V)
No. Of shares underlying Depository Receipts (VI)
Total nos. shares held (VII) = (IV)+(V)+ (VI)	900000	2322904	3222904
Shareholding as a % of total no. of shares (calculated as per SCRR, 1957) (VIII) As a % of (A+B+C2)	8.02	20.71	28.73
Number of Voting Rights held in each class of securities (IX)
Class eg:X	900000	2322904	3222904
Class eg:y
Total	900000	2322904	3222904
Total as a % of Total Voting rights	8.02	20.71	28.73
No. Of Shares Underlying Outstanding convertible securities (X)
No. of Shares Underlying Outstanding Warrants (Xi)
No. Of Shares Underlying Outstanding convertible securities and No. Of Warrants (Xi) (a)
Shareholding , as a % assuming full conversion of convertible securities (as a percentage of diluted share capital) (XI)= (VII)+(Xi)(a) As a % of (A+B+C2)	8.02	20.71	28.73
Number of Locked in shares (XII)
No. (a)
As a % of total Shares held (b)
Number of Shares pledged or otherwise encumbered (XIII)
No. (a)
As a % of total Shares held (b)
Number of equity shares held in dematerialized form (XIV)	900000	2322904	3222904
Reason for not providing PAN
Reason for not providing PAN
Shareholder type	Promoter	Promoter

Any Other (specify)
Searial No.	1	2	3	4
Category	Director or Director's Relatives	Director or Director's Relatives	Director or Director's Relatives	Bodies Corporate	Click here to go back
Name of the Shareholders (I)	ANNAPURNA MAHESHWARI	PRATEEK MAHESHWARI	SAKSHI RATHI MAHESHWARI	IFF OVERSEAS PRIVATE LIMITED
PAN (II)	ACAPM7243D	AHIPM7063L	AIGPR2818F	AAACI3958A	Total
No. of the Shareholders (I)	1	1	1	0	3
No. of fully paid up equity shares held (IV)	1050000	997642	151998	0	2199640
No. Of Partly paid-up equity shares held (V)
No. Of shares underlying Depository Receipts (VI)
Total nos. shares held (VII) = (IV)+(V)+ (VI)	1050000	997642	151998	0	2199640
Shareholding as a % of total no. of shares (calculated as per SCRR, 1957) (VIII) As a % of (A+B+C2)	9.36	8.89	1.35	0	19.61
Number of Voting Rights held in each class of securities (IX)
Class eg: X	1050000	997642	151998	0	2199640
Class eg:y
Total	1050000	997642	151998	0	2199640
Total as a % of Total Voting rights	9.36	8.89	1.35	0	19.61
No. Of Shares Underlying Outstanding convertible securities (X)
No. of Shares Underlying Outstanding Warrants (Xi)
No. Of Shares Underlying Outstanding convertible securities and No. Of Warrants (Xi) (a)
Shareholding , as a % assuming full conversion of convertible securities (as a percentage of diluted share capital) (XI)= (VII)+(X) As a % of (A+B+C2)	9.36	8.89	1.35	0	19.61
Number of Locked in shares (XII)
No. (a)
As a % of total Shares held (b)
Number of Shares pledged or otherwise encumbered (XIII)
No. (a)
As a % of total Shares held (b)
Number of equity shares held in dematerialized form (XIV)	1050000	997642	151998	0	2199640
Reason for not providing PAN
Reason for not providing PAN
Shareholder type	Promoter Group	Promoter Group	Promoter Group	Promoter

Alternate Investment Funds
Searial No.	1
Name of the Shareholders (I)	INDIA EQUITY FUND 1	Click here to go back
PAN (II)	AABTI6970J	Total
No. of fully paid up equity shares held (IV)	124235	124235
No. Of Partly paid-up equity shares held (V)
No. Of shares underlying Depository Receipts (VI)
Total nos. shares held (VII) = (IV)+(V)+ (VI)	124235	124235
Shareholding as a % of total no. of shares (calculated as per SCRR, 1957) (VIII) As a % of (A+B+C2)	1.11	1.11
Number of Voting Rights held in each class of securities (IX)
Class eg: X	124235	124235
Class eg:y
Total	124235	124235
Total as a % of Total Voting rights	1.11	1.11
No. Of Shares Underlying Outstanding convertible securities (X)
No. of Shares Underlying Outstanding Warrants (Xi)
No. Of Shares Underlying Outstanding convertible securities and No. Of Warrants (Xi) (a)
Shareholding , as a % assuming full conversion of convertible securities (as a percentage of diluted share capital) (XI)= (VII)+(X) As a % of (A+B+C2)	1.11	1.11
Number of Locked in shares (XII)
No. (a)
As a % of total Shares held (b)
Number of equity shares held in dematerialized form (XIV)	124235	124235
Reason for not providing PAN
Reason for not providing PAN
Sub-categorization of shares
Shareholding (No. of shares) under
Sub-category (i)	0	0
Sub-category (ii)	0	0
Sub-category (iii)	0	0

Individuals - ii. Individual shareholders holding nominal share capital in excess of Rs. 2 lakhs.
Searial No.	1	2	3	4	5	6	7
Name of the Shareholders (I)	ASHISH KACHOLIA	ABHINAV KUMAR	AMAR KIRTI AMBANI	JATINDER AGARWAL	LAXMI CHANDRAKANT SHAH	SUGANDHI JATINDER AGARWAL	SURENDRA KUMAR JAIN
PAN (II)	AADPK0757F	AOXPK1790C	ADFPA0620C	AESPA6362F	AKJPS9091A	AACPA2464N	AAYPJ1045N
No. of fully paid up equity shares held (IV)	179838	823000	336000	353841	291660	150000	135559
No. Of Partly paid-up equity shares held (V)
No. Of shares underlying Depository Receipts (VI)
Total nos. shares held (VII) = (IV)+(V)+ (VI)	179838	823000	336000	353841	291660	150000	135559
Shareholding as a % of total no. of shares (calculated as per SCRR, 1957) (VIII) As a % of (A+B+C2)	1.6	7.34	3	3.15	2.6	1.34	1.21
Number of Voting Rights held in each class of securities (IX)
Class eg: X	179838	823000	336000	353841	291660	150000	135559
Class eg:y
Total	179838	823000	336000	353841	291660	150000	135559
Total as a % of Total Voting rights	1.6	7.34	3	3.15	2.6	1.34	1.21
No. Of Shares Underlying Outstanding convertible securities (X)
No. of Shares Underlying Outstanding Warrants (Xi)
No. Of Shares Underlying Outstanding convertible securities and No. Of Warrants (Xi) (a)
Shareholding , as a % assuming full conversion of convertible securities (as a percentage of diluted share capital) (XI)= (VII)+(X) As a % of (A+B+C2)	1.6	7.34	3	3.15	2.6	1.34	1.21
Number of Locked in shares (XII)
No. (a)
As a % of total Shares held (b)
Number of equity shares held in dematerialized form (XIV)	179838	823000	336000	353841	291660	150000	135559
Reason for not providing PAN
Reason for not providing PAN
Sub-categorization of shares
Sub-category (i)	0	0	0	0	0	0	0
Sub-category (ii)	0	0	0	0	0	0	0
Sub-category (iii)	0	0	0	0	0	0	0

Individuals - ii. Individual shareholders holding nominal share capital in excess of Rs. 2 lakhs.
Searial No.	8
Name of the Shareholders (I)	SURESH KUMAR AGARWAL	Click here to go back
PAN (II)	AAGFR0822H	Total
No. of fully paid up equity shares held (IV)	144192	2414090
No. Of Partly paid-up equity shares held (V)
No. Of shares underlying Depository Receipts (VI)
Total nos. shares held (VII) = (IV)+(V)+ (VI)	144192	2414090
Shareholding as a % of total no. of shares (calculated as per SCRR, 1957) (VIII) As a % of (A+B+C2)	1.29	21.52
Number of Voting Rights held in each class of securities (IX)
Class eg: X	144192	2414090
Class eg:y
Total	144192	2414090
Total as a % of Total Voting rights	1.29	21.52
No. Of Shares Underlying Outstanding convertible securities (X)
No. of Shares Underlying Outstanding Warrants (Xi)
No. Of Shares Underlying Outstanding convertible securities and No. Of Warrants (Xi) (a)
Shareholding , as a % assuming full conversion of convertible securities (as a percentage of diluted share capital) (XI)= (VII)+(X) As a % of (A+B+C2)	1.29	21.52
Number of Locked in shares (XII)
No. (a)
As a % of total Shares held (b)
Number of equity shares held in dematerialized form (XIV)	144192	2414090
Reason for not providing PAN
Reason for not providing PAN
Sub-categorization of shares
Shareholding (No. of shares) under
Sub-category (i)	0	0
Sub-category (ii)	0	0
Sub-category (iii)	0	0

Any Other (specify)
Searial No.	1	2	3
Category	Clearing Members	HUF	Firm
Category / More than 1 percentage	Category	Category	Category
Name of the Shareholders (I)				Click here to go back
PAN (II)				Total
No. of the Shareholders (I)	2	253	1	256
No. of fully paid up equity shares held (IV)	3930	103046	1369	108345
No. Of Partly paid-up equity shares held (V)
No. Of shares underlying Depository Receipts (VI)
Total nos. shares held (VII) = (IV)+(V)+ (VI)	3930	103046	1369	108345
Shareholding as a % of total no. of shares (calculated as per SCRR, 1957) (VIII) As a % of (A+B+C2)	0.04	0.92	0.01	0.97
Number of Voting Rights held in each class of securities (IX)
Class eg: X	3930	103046	1369	108345
Class eg:y
Total	3930	103046	1369	108345
Total as a % of Total Voting rights	0.04	0.92	0.01	0.97
No. Of Shares Underlying Outstanding convertible securities (X)
No. of Shares Underlying Outstanding Warrants (Xi)
No. Of Shares Underlying Outstanding convertible securities and No. Of Warrants (Xi) (a)
Shareholding , as a % assuming full conversion of convertible securities (as a percentage of diluted share capital) (XI)= (VII)+(X) As a % of (A+B+C2)	0.04	0.92	0.01	0.97
Number of Locked in shares (XII)
No. (a)
As a % of total Shares held (b)
Number of equity shares held in dematerialized form (XIV)	3930	103046	1369	108345
Reason for not providing PAN
Reason for not providing PAN
Sub-categorization of shares
Shareholding (No. of shares) under
Sub-category (i)	0	0	0	0
Sub-category (ii)	0	0	0	0
Sub-category (iii)	0	0	0	0