General information about company
Scrip code	543442
NSE Symbol	BCONCEPTS
MSEI Symbol	000000
ISIN	INE977Y01011
Name of the company	Brand Concepts Limited
Whether company is SME	No
Class of Security	Equity Shares
Type of report	Quarterly
Quarter Ended / Half year ended/Date of Report (For Prelisting / Allotment)	30-06-2024
Date of allotment / extinguishment (in case Capital Restructuring selected) / Listing Date
Shareholding pattern filed under	Regulation 31 (1) (b)
Whether the listed entity is Public Sector Undertaking (PSU)?	No

Declaration
Sr. No.	Particular	Yes/No	Promoter and Promoter Group	Public shareholder	Non Promoter- Non Public
1	Whether the Listed Entity has issued any partly paid up shares?	No	No	No	No
2	Whether the Listed Entity has issued any Convertible Securities ?	No	No	No	No
3	Whether the Listed Entity has issued any Warrants ?	No	No	No	No
4	Whether the Listed Entity has any shares against which depository receipts are issued?	No	No	No	No
5	Whether the Listed Entity has any shares in locked-in?	No	No	No	No
6	Whether any shares held by promoters are pledge or otherwise encumbered?	No	No
7	Whether company has equity shares with differential voting rights?	No	No	No	No
8	Whether the listed entity has any significant beneficial owner?	No

Table VI - Statement showing foreign ownership limits
Particular	Approved limits (%)	Limits utilized (%)
As on shareholding date	100	0.88
As on the end of previous 1st quarter	100	1.22
As on the end of previous 2nd quarter	100	1
As on the end of previous 3rd quarter	100	0.39
As on the end of previous 4th quarter	100	0.48

Table I - Summary Statement holding of specified securities
Category (I)	Category of shareholder (II)	Nos. Of shareholders (III)	No. of fully paid up equity shares held (IV)	No. Of Partly paid-up equity shares held (V)	No. Of shares underlying Depository Receipts (VI)	Total nos. shares held (VII) = (IV)+(V)+ (VI)	Shareholding as a % of total no. of shares (calculated as per SCRR, 1957) (VIII) As a % of (A+B+C2)	Number of Voting Rights held in each class of securities (IX)
								No of Voting (XIV) Rights			Total as a % of (A+B+C)
								Class eg: X	Class eg:y	Total
(A)	Promoter & Promoter Group	5	5422544			5422544	48.71	5422544		5422544	48.71
(B)	Public	10371	5710256			5710256	51.29	5710256		5710256	51.29
(C)	Non Promoter- Non Public
(C1)	Shares underlying DRs
(C2)	Shares held by Employee Trusts
	Total	10376	11132800			11132800	100	11132800		11132800	100

Table I - Summary Statement holding of specified securities

Category (I)

Category of shareholder (II)

No. Of Shares Underlying Outstanding convertible securities (X)

No. of Shares Underlying Outstanding Warrants (Xi)

No. Of Shares Underlying Outstanding convertible securities and No. Of Warrants (Xi) (a)

Shareholding , as a % assuming full conversion of convertible securities ( as a percentage of diluted share capital) (XI)= (VII)+(X) As a % of (A+B+C2)

Number of Locked in shares (XII)

Number of Shares pledged or otherwise encumbered (XIII)

Number of equity shares held in dematerialized form (XIV)

Sub-categorization of shares

No. (a)

As a % of total Shares held (b)

No. (a)

As a % of total Shares held (b)

Sub-category (i)

Sub-category (ii)

Sub-category (iii)

(A)

Promoter & Promoter Group

48.71

5422544

(B)

Public

51.29

5710256

0

0

0

(C)

Non Promoter- Non Public

(C1)

Shares underlying DRs

(C2)

Shares held by Employee Trusts

Total

100

11132800

0

0

0

Table II - Statement showing shareholding pattern of the Promoter and Promoter Group
Sr.	Category & Name of the Shareholders (I)		Nos. Of shareholders (III)	No. of fully paid up equity shares held (IV)	No. Of Partly paid-up equity shares held (V)	No. Of shares underlying Depository Receipts (VI)	Total nos. shares held (VII) = (IV)+(V)+ (VI)	Shareholding as a % of total no. of shares (calculated as per SCRR, 1957) (VIII) As a % of (A+B+C2)	Number of Voting Rights held in each class of securities (IX)
									No of Voting (XIV) Rights			Total as a % of Total Voting rights
									Class eg: X	Class eg:y	Total
A	Table II - Statement showing shareholding pattern of the Promoter and Promoter Group
(1)	Indian
(a)	Individuals/Hindu undivided Family		2	3222904			3222904	28.95	3222904		3222904	28.95
(d)	Any Other (specify)		3	2199640			2199640	19.76	2199640		2199640	19.76
Sub-Total (A)(1)			5	5422544			5422544	48.71	5422544		5422544	48.71
(2)	Foreign
Total Shareholding of Promoter and Promoter Group (A)=(A)(1)+(A)(2)			5	5422544			5422544	48.71	5422544		5422544	48.71
B	Table III - Statement showing shareholding pattern of the Public shareholder
(1)	Institutions (Domestic)
(c)	Alternate Investment Funds		2	234001			234001	2.1	234001		234001	2.1
Sub-Total (B)(1)			2	234001			234001	2.1	234001		234001	2.1
(2)	Institutions (Foreign)
(d)	Foreign Portfolio Investors Category I		1	89			89	0	89		89	0
Sub-Total (B)(2)			1	89			89	0	89		89	0
(3)	Central Government / State Government(s)
(4)	Non-institutions
(g)	Resident Individuals holding nominal share capital up to Rs. 2 lakhs		9830	1762859			1762859	15.83	1762859		1762859	15.83
(h)	Resident Individuals holding nominal share capital in excess of Rs. 2 lakhs		24	3005239			3005239	26.99	3005239		3005239	26.99
(i)	Non Resident Indians (NRIs)		231	146635			146635	1.32	146635		146635	1.32
(l)	Bodies Corporate		100	439256			439256	3.95	439256		439256	3.95
(m)	Any Other (specify)		183	122177			122177	1.1	122177		122177	1.1
Sub-Total (B)(4)			10368	5476166			5476166	49.19	5476166		5476166	49.19
Total Public Shareholding (B)=(B)(1)+(B)(2)+(B)(3)+(B)(4)			10371	5710256			5710256	51.29	5710256		5710256	51.29
C	Table IV - Statement showing shareholding pattern of the Non Promoter- Non Public shareholder
Total ( A+B+C2 )			10376	11132800			11132800	100	11132800		11132800	100
Total (A+B+C )			10376	11132800			11132800	100	11132800		11132800	100

Table II - Statement showing shareholding pattern of the Promoter and Promoter Group
Sr.	No. Of Shares Underlying Outstanding convertible securities (X)	No. of Shares Underlying Outstanding Warrants (Xi)	No. Of Shares Underlying Outstanding convertible securities and No. Of Warrants (Xi) (a)	Shareholding , as a % assuming full conversion of convertible securities ( as a percentage of diluted share capital) (XI)= (VII)+(X) As a % of (A+B+C2)	Number of Locked in shares (XII)		Number of Shares pledged or otherwise encumbered (XIII)		Number of equity shares held in dematerialized form (XIV)	Sub-categorization of shares
					No. (a)	As a % of total Shares held (b)	No. (a)	As a % of total Shares held (b)		Sub-category (i)	Sub-category (ii)	Sub-category (iii)
A	Table II - Statement showing shareholding pattern of the Promoter and Promoter Group
(1)	Indian
(a)				28.95					3222904
(d)				19.76					2199640
Sub-Total (A)(1)				48.71					5422544
(2)	Foreign
Total Shareholding of Promoter and Promoter Group (A)=(A)(1)+(A)(2)				48.71					5422544
B	Table III - Statement showing shareholding pattern of the Public shareholder
(1)	Institutions (Domestic)
(c)				2.1					234001	0	0	0
Sub-Total (B)(1)				2.1					234001	0	0	0
(2)	Institutions (Foreign)
(d)				0					89	0	0	0
Sub-Total (B)(2)				0					89	0	0	0
(3)	Central Government / State Government(s)
(4)	Non-institutions
(g)				15.83					1762859	0	0	0
(h)				26.99					3005239	0	0	0
(i)				1.32					146635	0	0	0
(l)				3.95					439256	0	0	0
(m)				1.1					122177	0	0	0
Sub-Total (B)(4)				49.19					5476166	0	0	0
Total Public Shareholding (B)=(B)(1)+(B)(2)+(B)(3)+(B)(4)				51.29					5710256	0	0	0
C	Table IV - Statement showing shareholding pattern of the Non Promoter- Non Public shareholder
Total ( A+B+C2 )				100					11132800
Total (A+B+C )				100					11132800

Individuals/Hindu undivided Family
Searial No.	1	2
Name of the Shareholders (I)	PRADEEP MAHESHWARI	PRADEEP MAHESHWARI	Click here to go back
PAN (II)	AAIHP8501M	AHJPM9430C	Total
No. of fully paid up equity shares held (IV)	900000	2322904	3222904
No. Of Partly paid-up equity shares held (V)
No. Of shares underlying Depository Receipts (VI)
Total nos. shares held (VII) = (IV)+(V)+ (VI)	900000	2322904	3222904
Shareholding as a % of total no. of shares (calculated as per SCRR, 1957) (VIII) As a % of (A+B+C2)	8.08	20.87	28.95
Number of Voting Rights held in each class of securities (IX)
Class eg:X	900000	2322904	3222904
Class eg:y
Total	900000	2322904	3222904
Total as a % of Total Voting rights	8.08	20.87	28.95
No. Of Shares Underlying Outstanding convertible securities (X)
No. of Shares Underlying Outstanding Warrants (Xi)
No. Of Shares Underlying Outstanding convertible securities and No. Of Warrants (Xi) (a)
Shareholding , as a % assuming full conversion of convertible securities (as a percentage of diluted share capital) (XI)= (VII)+(Xi)(a) As a % of (A+B+C2)	8.08	20.87	28.95
Number of Locked in shares (XII)
No. (a)
As a % of total Shares held (b)
Number of Shares pledged or otherwise encumbered (XIII)
No. (a)
As a % of total Shares held (b)
Number of equity shares held in dematerialized form (XIV)	900000	2322904	3222904
Reason for not providing PAN
Reason for not providing PAN
Shareholder type	Promoter	Promoter

Any Other (specify)
Searial No.	1	2	3	4
Category	Director or Director's Relatives	Director or Director's Relatives	Director or Director's Relatives	Bodies Corporate	Click here to go back
Name of the Shareholders (I)	ANNAPURNA MAHESHWARI	PRATEEK MAHESHWARI	SAKSHI RATHI MAHESHWARI	IFF Overses Private Limited
PAN (II)	ACAPM7243D	AHIPM7063L	AIGPR2818F	AAACI3958A	Total
No. of the Shareholders (I)	1	1	1	0	3
No. of fully paid up equity shares held (IV)	1050000	997642	151998	0	2199640
No. Of Partly paid-up equity shares held (V)
No. Of shares underlying Depository Receipts (VI)
Total nos. shares held (VII) = (IV)+(V)+ (VI)	1050000	997642	151998	0	2199640
Shareholding as a % of total no. of shares (calculated as per SCRR, 1957) (VIII) As a % of (A+B+C2)	9.43	8.96	1.37	0	19.76
Number of Voting Rights held in each class of securities (IX)
Class eg: X	1050000	997642	151998	0	2199640
Class eg:y
Total	1050000	997642	151998	0	2199640
Total as a % of Total Voting rights	9.43	8.96	1.37	0	19.76
No. Of Shares Underlying Outstanding convertible securities (X)
No. of Shares Underlying Outstanding Warrants (Xi)
No. Of Shares Underlying Outstanding convertible securities and No. Of Warrants (Xi) (a)
Shareholding , as a % assuming full conversion of convertible securities (as a percentage of diluted share capital) (XI)= (VII)+(X) As a % of (A+B+C2)	9.43	8.96	1.37	0	19.76
Number of Locked in shares (XII)
No. (a)
As a % of total Shares held (b)
Number of Shares pledged or otherwise encumbered (XIII)
No. (a)
As a % of total Shares held (b)
Number of equity shares held in dematerialized form (XIV)	1050000	997642	151998	0	2199640
Reason for not providing PAN
Reason for not providing PAN
Shareholder type	Promoter Group	Promoter Group	Promoter Group	Promoter Group

Alternate Investment Funds
Searial No.	1
Name of the Shareholders (I)	INDIA EQUITY FUND 1	Click here to go back
PAN (II)	AABTI6970J	Total
No. of fully paid up equity shares held (IV)	124235	124235
No. Of Partly paid-up equity shares held (V)
No. Of shares underlying Depository Receipts (VI)
Total nos. shares held (VII) = (IV)+(V)+ (VI)	124235	124235
Shareholding as a % of total no. of shares (calculated as per SCRR, 1957) (VIII) As a % of (A+B+C2)	1.12	1.12
Number of Voting Rights held in each class of securities (IX)
Class eg: X	124235	124235
Class eg:y
Total	124235	124235
Total as a % of Total Voting rights	1.12	1.12
No. Of Shares Underlying Outstanding convertible securities (X)
No. of Shares Underlying Outstanding Warrants (Xi)
No. Of Shares Underlying Outstanding convertible securities and No. Of Warrants (Xi) (a)
Shareholding , as a % assuming full conversion of convertible securities (as a percentage of diluted share capital) (XI)= (VII)+(X) As a % of (A+B+C2)	1.12	1.12
Number of Locked in shares (XII)
No. (a)
As a % of total Shares held (b)
Number of equity shares held in dematerialized form (XIV)	124235	124235
Reason for not providing PAN
Reason for not providing PAN
Sub-categorization of shares
Shareholding (No. of shares) under
Sub-category (i)	0	0
Sub-category (ii)	0	0
Sub-category (iii)	0	0

Bodies Corporate
Searial No.	1
Name of the Shareholders (I)	BAJORIA FINANCIAL SERVICES PRIVATE LIMITED	Click here to go back
PAN (II)	AADCB0160C	Total
No. of fully paid up equity shares held (IV)	150571	150571
No. Of Partly paid-up equity shares held (V)
No. Of shares underlying Depository Receipts (VI)
Total nos. shares held (VII) = (IV)+(V)+ (VI)	150571	150571
Shareholding as a % of total no. of shares (calculated as per SCRR, 1957) (VIII) As a % of (A+B+C2)	1.35	1.35
Number of Voting Rights held in each class of securities (IX)
Class eg: X	150571	150571
Class eg:y
Total	150571	150571
Total as a % of Total Voting rights	1.35	1.35
No. Of Shares Underlying Outstanding convertible securities (X)
No. of Shares Underlying Outstanding Warrants (Xi)
No. Of Shares Underlying Outstanding convertible securities and No. Of Warrants (Xi) (a)
Shareholding , as a % assuming full conversion of convertible securities (as a percentage of diluted share capital) (XI)= (VII)+(X) As a % of (A+B+C2)	1.35	1.35
Number of Locked in shares (XII)
No. (a)
As a % of total Shares held (b)
Number of equity shares held in dematerialized form (XIV)	150571	150571
Reason for not providing PAN
Reason for not providing PAN
Sub-categorization of shares
Shareholding (No. of shares) under
Sub-category (i)	0	0
Sub-category (ii)	0	0
Sub-category (iii)	0	0

Individuals - ii. Individual shareholders holding nominal share capital in excess of Rs. 2 lakhs.
Searial No.	1	2	3	4	5	6	7
Name of the Shareholders (I)	ASHISH KACHOLIA	JATINDER AGARWAL	LAXMI CHANDRAKANT SHAH	ABHINAV KUMAR	AMAR KIRTI AMBANI	SUGANDHI JATINDER AGARWAL	SURENDRA KUMAR JAIN
PAN (II)	AADPK0757F	AESPA6362F	AKJPS9091A	AOXPK1790C	ADFPA0620C	AACPA2464N	AAYPJ1045N
No. of fully paid up equity shares held (IV)	179838	350000	291660	763000	336000	150000	152559
No. Of Partly paid-up equity shares held (V)
No. Of shares underlying Depository Receipts (VI)
Total nos. shares held (VII) = (IV)+(V)+ (VI)	179838	350000	291660	763000	336000	150000	152559
Shareholding as a % of total no. of shares (calculated as per SCRR, 1957) (VIII) As a % of (A+B+C2)	1.62	3.14	2.62	6.85	3.02	1.35	1.37
Number of Voting Rights held in each class of securities (IX)
Class eg: X	179838	350000	291660	763000	336000	150000	152559
Class eg:y
Total	179838	350000	291660	763000	336000	150000	152559
Total as a % of Total Voting rights	1.62	3.14	2.62	6.85	3.02	1.35	1.37
No. Of Shares Underlying Outstanding convertible securities (X)
No. of Shares Underlying Outstanding Warrants (Xi)
No. Of Shares Underlying Outstanding convertible securities and No. Of Warrants (Xi) (a)
Shareholding , as a % assuming full conversion of convertible securities (as a percentage of diluted share capital) (XI)= (VII)+(X) As a % of (A+B+C2)	1.62	3.14	2.62	6.85	3.02	1.35	1.37
Number of Locked in shares (XII)
No. (a)
As a % of total Shares held (b)
Number of equity shares held in dematerialized form (XIV)	179838	350000	291660	763000	336000	150000	152559
Reason for not providing PAN
Reason for not providing PAN
Sub-categorization of shares
Sub-category (i)	0	0	0	0	0	0	0
Sub-category (ii)	0	0	0	0	0	0	0
Sub-category (iii)	0	0	0	0	0	0	0

Individuals - ii. Individual shareholders holding nominal share capital in excess of Rs. 2 lakhs.
Searial No.	8
Name of the Shareholders (I)	SURESH KUMAR AGARWAL	Click here to go back
PAN (II)	AAGFR0822H	Total
No. of fully paid up equity shares held (IV)	144192	2367249
No. Of Partly paid-up equity shares held (V)
No. Of shares underlying Depository Receipts (VI)
Total nos. shares held (VII) = (IV)+(V)+ (VI)	144192	2367249
Shareholding as a % of total no. of shares (calculated as per SCRR, 1957) (VIII) As a % of (A+B+C2)	1.3	21.26
Number of Voting Rights held in each class of securities (IX)
Class eg: X	144192	2367249
Class eg:y
Total	144192	2367249
Total as a % of Total Voting rights	1.3	21.26
No. Of Shares Underlying Outstanding convertible securities (X)
No. of Shares Underlying Outstanding Warrants (Xi)
No. Of Shares Underlying Outstanding convertible securities and No. Of Warrants (Xi) (a)
Shareholding , as a % assuming full conversion of convertible securities (as a percentage of diluted share capital) (XI)= (VII)+(X) As a % of (A+B+C2)	1.3	21.26
Number of Locked in shares (XII)
No. (a)
As a % of total Shares held (b)
Number of equity shares held in dematerialized form (XIV)	144192	2367249
Reason for not providing PAN
Reason for not providing PAN
Sub-categorization of shares
Shareholding (No. of shares) under
Sub-category (i)	0	0
Sub-category (ii)	0	0
Sub-category (iii)	0	0

Any Other (specify)
Searial No.	1	2	3
Category	Clearing Members	HUF	Firm
Category / More than 1 percentage	Category	Category	Category
Name of the Shareholders (I)				Click here to go back
PAN (II)				Total
No. of the Shareholders (I)	2	180	1	183
No. of fully paid up equity shares held (IV)	64	120744	1369	122177
No. Of Partly paid-up equity shares held (V)
No. Of shares underlying Depository Receipts (VI)
Total nos. shares held (VII) = (IV)+(V)+ (VI)	64	120744	1369	122177
Shareholding as a % of total no. of shares (calculated as per SCRR, 1957) (VIII) As a % of (A+B+C2)	0	1.08	0.01	1.09
Number of Voting Rights held in each class of securities (IX)
Class eg: X	64	120744	1369	122177
Class eg:y
Total	64	120744	1369	122177
Total as a % of Total Voting rights	0	1.08	0.01	1.09
No. Of Shares Underlying Outstanding convertible securities (X)
No. of Shares Underlying Outstanding Warrants (Xi)
No. Of Shares Underlying Outstanding convertible securities and No. Of Warrants (Xi) (a)
Shareholding , as a % assuming full conversion of convertible securities (as a percentage of diluted share capital) (XI)= (VII)+(X) As a % of (A+B+C2)	0	1.08	0.01	1.09
Number of Locked in shares (XII)
No. (a)
As a % of total Shares held (b)
Number of equity shares held in dematerialized form (XIV)	64	120744	1369	122177
Reason for not providing PAN
Reason for not providing PAN
Sub-categorization of shares
Shareholding (No. of shares) under
Sub-category (i)	0	0	0	0
Sub-category (ii)	0	0	0	0
Sub-category (iii)	0	0	0	0