General information about company
Scrip code	543442
NSE Symbol	BCONCEPTS
MSEI Symbol	000000
ISIN	INE977Y01011
Name of the company	Brand Concepts Limited
Whether company is SME	No
Class of Security	Equity Shares
Type of report	Quarterly
Quarter Ended / Half year ended/Date of Report (For Prelisting / Allotment)	31-03-2024
Date of allotment / extinguishment (in case Capital Restructuring selected) / Listing Date
Shareholding pattern filed under	Regulation 31 (1) (b)
Whether the listed entity is Public Sector Undertaking (PSU)?	No

Declaration
Sr. No.	Particular	Yes/No	Promoter and Promoter Group	Public shareholder	Non Promoter- Non Public
1	Whether the Listed Entity has issued any partly paid up shares?	No	No	No	No
2	Whether the Listed Entity has issued any Convertible Securities ?	No	No	No	No
3	Whether the Listed Entity has issued any Warrants ?	No	No	No	No
4	Whether the Listed Entity has any shares against which depository receipts are issued?	No	No	No	No
5	Whether the Listed Entity has any shares in locked-in?	Yes	No	Yes	No
6	Whether any shares held by promoters are pledge or otherwise encumbered?	No	No
7	Whether company has equity shares with differential voting rights?	No	No	No	No
8	Whether the listed entity has any significant beneficial owner?	No

Table VI - Statement showing foreign ownership limits
Particular	Approved limits (%)	Limits utilized (%)
As on shareholding date	100	1.22
As on the end of previous 1st quarter	100	1
As on the end of previous 2nd quarter	100	0.39
As on the end of previous 3rd quarter	100	0.48
As on the end of previous 4th quarter	100	0

Table I - Summary Statement holding of specified securities
Category (I)	Category of shareholder (II)	Nos. Of shareholders (III)	No. of fully paid up equity shares held (IV)	No. Of Partly paid-up equity shares held (V)	No. Of shares underlying Depository Receipts (VI)	Total nos. shares held (VII) = (IV)+(V)+ (VI)	Shareholding as a % of total no. of shares (calculated as per SCRR, 1957) (VIII) As a % of (A+B+C2)	Number of Voting Rights held in each class of securities (IX)
								No of Voting (XIV) Rights			Total as a % of (A+B+C)
								Class eg: X	Class eg:y	Total
(A)	Promoter & Promoter Group	5	5422544			5422544	48.71	5422544		5422544	48.71
(B)	Public	7464	5710256			5710256	51.29	5710256		5710256	51.29
(C)	Non Promoter- Non Public
(C1)	Shares underlying DRs
(C2)	Shares held by Employee Trusts
	Total	7469	11132800			11132800	100	11132800		11132800	100

Table I - Summary Statement holding of specified securities

Category (I)

Category of shareholder (II)

No. Of Shares Underlying Outstanding convertible securities (X)

No. of Shares Underlying Outstanding Warrants (Xi)

No. Of Shares Underlying Outstanding convertible securities and No. Of Warrants (Xi) (a)

Shareholding , as a % assuming full conversion of convertible securities ( as a percentage of diluted share capital) (XI)= (VII)+(X) As a % of (A+B+C2)

Number of Locked in shares (XII)

Number of Shares pledged or otherwise encumbered (XIII)

Number of equity shares held in dematerialized form (XIV)

Sub-categorization of shares

No. (a)

As a % of total Shares held (b)

No. (a)

As a % of total Shares held (b)

Sub-category (i)

Sub-category (ii)

Sub-category (iii)

(A)

Promoter & Promoter Group

48.71

5422544

(B)

Public

51.29

556897

9.75

5710256

0

0

0

(C)

Non Promoter- Non Public

(C1)

Shares underlying DRs

(C2)

Shares held by Employee Trusts

Total

100

556897

5

11132800

0

0

0

Table II - Statement showing shareholding pattern of the Promoter and Promoter Group
Sr.	Category & Name of the Shareholders (I)		Nos. Of shareholders (III)	No. of fully paid up equity shares held (IV)	No. Of Partly paid-up equity shares held (V)	No. Of shares underlying Depository Receipts (VI)	Total nos. shares held (VII) = (IV)+(V)+ (VI)	Shareholding as a % of total no. of shares (calculated as per SCRR, 1957) (VIII) As a % of (A+B+C2)	Number of Voting Rights held in each class of securities (IX)
									No of Voting (XIV) Rights			Total as a % of Total Voting rights
									Class eg: X	Class eg:y	Total
A	Table II - Statement showing shareholding pattern of the Promoter and Promoter Group
(1)	Indian
(a)	Individuals/Hindu undivided Family		2	3222904			3222904	28.95	3222904		3222904	28.95
(d)	Any Other (specify)		3	2199640			2199640	19.76	2199640		2199640	19.76
Sub-Total (A)(1)			5	5422544			5422544	48.71	5422544		5422544	48.71
(2)	Foreign
Total Shareholding of Promoter and Promoter Group (A)=(A)(1)+(A)(2)			5	5422544			5422544	48.71	5422544		5422544	48.71
B	Table III - Statement showing shareholding pattern of the Public shareholder
(1)	Institutions (Domestic)
(c)	Alternate Investment Funds		2	280500			280500	2.52	280500		280500	2.52
Sub-Total (B)(1)			2	280500			280500	2.52	280500		280500	2.52
(2)	Institutions (Foreign)
(d)	Foreign Portfolio Investors Category I		1	15			15	0	15		15	0
Sub-Total (B)(2)			1	15			15	0	15		15	0
(3)	Central Government / State Government(s)
(4)	Non-institutions
(d)	Relatives of promoters (other than ‘immediate relatives’ of promoters disclosed under ‘Promoter and Promoter Group’ category)		2	1100			1100	0.01	1100		1100	0.01
(g)	Resident Individuals holding nominal share capital up to Rs. 2 lakhs		7085	1607707			1607707	14.44	1607707		1607707	14.44
(h)	Resident Individuals holding nominal share capital in excess of Rs. 2 lakhs		25	3037873			3037873	27.29	3037873		3037873	27.29
(i)	Non Resident Indians (NRIs)		146	188932			188932	1.7	188932		188932	1.7
(l)	Bodies Corporate		63	454138			454138	4.08	454138		454138	4.08
(m)	Any Other (specify)		140	139991			139991	1.26	139991		139991	1.26
Sub-Total (B)(4)			7461	5429741			5429741	48.77	5429741		5429741	48.77
Total Public Shareholding (B)=(B)(1)+(B)(2)+(B)(3)+(B)(4)			7464	5710256			5710256	51.29	5710256		5710256	51.29
C	Table IV - Statement showing shareholding pattern of the Non Promoter- Non Public shareholder
Total ( A+B+C2 )			7469	11132800			11132800	100	11132800		11132800	100
Total (A+B+C )			7469	11132800			11132800	100	11132800		11132800	100

Table II - Statement showing shareholding pattern of the Promoter and Promoter Group
Sr.	No. Of Shares Underlying Outstanding convertible securities (X)	No. of Shares Underlying Outstanding Warrants (Xi)	No. Of Shares Underlying Outstanding convertible securities and No. Of Warrants (Xi) (a)	Shareholding , as a % assuming full conversion of convertible securities ( as a percentage of diluted share capital) (XI)= (VII)+(X) As a % of (A+B+C2)	Number of Locked in shares (XII)		Number of Shares pledged or otherwise encumbered (XIII)		Number of equity shares held in dematerialized form (XIV)	Sub-categorization of shares
					No. (a)	As a % of total Shares held (b)	No. (a)	As a % of total Shares held (b)		Sub-category (i)	Sub-category (ii)	Sub-category (iii)
A	Table II - Statement showing shareholding pattern of the Promoter and Promoter Group
(1)	Indian
(a)				28.95					3222904
(d)				19.76					2199640
Sub-Total (A)(1)				48.71					5422544
(2)	Foreign
Total Shareholding of Promoter and Promoter Group (A)=(A)(1)+(A)(2)				48.71					5422544
B	Table III - Statement showing shareholding pattern of the Public shareholder
(1)	Institutions (Domestic)
(c)				2.52	150000	53.48			280500	0	0	0
Sub-Total (B)(1)				2.52	150000	53.48			280500	0	0	0
(2)	Institutions (Foreign)
(d)				0	0	0			15	0	0	0
Sub-Total (B)(2)				0	0	0			15	0	0	0
(3)	Central Government / State Government(s)
(4)	Non-institutions
(d)				0.01	0	0			1100	0	0	0
(g)				14.44	0	0			1607707	0	0	0
(h)				27.29	406897	13.39			3037873	0	0	0
(i)				1.7	0	0			188932	0	0	0
(l)				4.08	0	0			454138	0	0	0
(m)				1.26	0	0			139991	0	0	0
Sub-Total (B)(4)				48.77	406897	7.49			5429741	0	0	0
Total Public Shareholding (B)=(B)(1)+(B)(2)+(B)(3)+(B)(4)				51.29	556897	9.75			5710256	0	0	0
C	Table IV - Statement showing shareholding pattern of the Non Promoter- Non Public shareholder
Total ( A+B+C2 )				100	556897	5			11132800
Total (A+B+C )				100	556897	5			11132800

Individuals/Hindu undivided Family
Searial No.	1	2
Name of the Shareholders (I)	PRADEEP MAHESHWARI	PRADEEP MAHESHWARI	Click here to go back
PAN (II)	AAIHP8501M	AHJPM9430C	Total
No. of fully paid up equity shares held (IV)	900000	2322904	3222904
No. Of Partly paid-up equity shares held (V)
No. Of shares underlying Depository Receipts (VI)
Total nos. shares held (VII) = (IV)+(V)+ (VI)	900000	2322904	3222904
Shareholding as a % of total no. of shares (calculated as per SCRR, 1957) (VIII) As a % of (A+B+C2)	8.08	20.87	28.95
Number of Voting Rights held in each class of securities (IX)
Class eg:X	900000	2322904	3222904
Class eg:y
Total	900000	2322904	3222904
Total as a % of Total Voting rights	8.08	20.87	28.95
No. Of Shares Underlying Outstanding convertible securities (X)
No. of Shares Underlying Outstanding Warrants (Xi)
No. Of Shares Underlying Outstanding convertible securities and No. Of Warrants (Xi) (a)
Shareholding , as a % assuming full conversion of convertible securities (as a percentage of diluted share capital) (XI)= (VII)+(Xi)(a) As a % of (A+B+C2)	8.08	20.87	28.95
Number of Locked in shares (XII)
No. (a)
As a % of total Shares held (b)
Number of Shares pledged or otherwise encumbered (XIII)
No. (a)
As a % of total Shares held (b)
Number of equity shares held in dematerialized form (XIV)	900000	2322904	3222904
Reason for not providing PAN
Reason for not providing PAN
Shareholder type	Promoter	Promoter

Any Other (specify)
Searial No.	1	2	3	4
Category	Director or Director's Relatives	Director or Director's Relatives	Director or Director's Relatives	Bodies Corporate	Click here to go back
Name of the Shareholders (I)	ANNAPURNA MAHESHWARI	PRATEEK MAHESHWARI	SAKSHI RATHI MAHESHWARI	IFF Overseas Private Limited
PAN (II)	ACAPM7243D	AHIPM7063L	AIGPR2818F	AAACI3958A	Total
No. of the Shareholders (I)	1	1	1	0	3
No. of fully paid up equity shares held (IV)	1050000	997642	151998	0	2199640
No. Of Partly paid-up equity shares held (V)
No. Of shares underlying Depository Receipts (VI)
Total nos. shares held (VII) = (IV)+(V)+ (VI)	1050000	997642	151998	0	2199640
Shareholding as a % of total no. of shares (calculated as per SCRR, 1957) (VIII) As a % of (A+B+C2)	9.43	8.96	1.37	0	19.76
Number of Voting Rights held in each class of securities (IX)
Class eg: X	1050000	997642	151998	0	2199640
Class eg:y
Total	1050000	997642	151998	0	2199640
Total as a % of Total Voting rights	9.43	8.96	1.37	0	19.76
No. Of Shares Underlying Outstanding convertible securities (X)
No. of Shares Underlying Outstanding Warrants (Xi)
No. Of Shares Underlying Outstanding convertible securities and No. Of Warrants (Xi) (a)
Shareholding , as a % assuming full conversion of convertible securities (as a percentage of diluted share capital) (XI)= (VII)+(X) As a % of (A+B+C2)	9.43	8.96	1.37	0	19.76
Number of Locked in shares (XII)
No. (a)
As a % of total Shares held (b)
Number of Shares pledged or otherwise encumbered (XIII)
No. (a)
As a % of total Shares held (b)
Number of equity shares held in dematerialized form (XIV)	1050000	997642	151998	0	2199640
Reason for not providing PAN
Reason for not providing PAN
Shareholder type	Promoter Group	Promoter Group	Promoter Group	Promoter

Alternate Investment Funds
Searial No.	1	2
Name of the Shareholders (I)	AUGMENTA VALUE TRUST - SCHEME 1	INDIA EQUITY FUND 1	Click here to go back
PAN (II)	AAJTA5864D	AABTI6970J	Total
No. of fully paid up equity shares held (IV)	155500	125000	280500
No. Of Partly paid-up equity shares held (V)
No. Of shares underlying Depository Receipts (VI)
Total nos. shares held (VII) = (IV)+(V)+ (VI)	155500	125000	280500
Shareholding as a % of total no. of shares (calculated as per SCRR, 1957) (VIII) As a % of (A+B+C2)	1.4	1.12	2.52
Number of Voting Rights held in each class of securities (IX)
Class eg: X	155500	125000	280500
Class eg:y
Total	155500	125000	280500
Total as a % of Total Voting rights	1.4	1.12	2.52
No. Of Shares Underlying Outstanding convertible securities (X)
No. of Shares Underlying Outstanding Warrants (Xi)
No. Of Shares Underlying Outstanding convertible securities and No. Of Warrants (Xi) (a)
Shareholding , as a % assuming full conversion of convertible securities (as a percentage of diluted share capital) (XI)= (VII)+(X) As a % of (A+B+C2)	1.4	1.12	2.52
Number of Locked in shares (XII)
No. (a)	150000	0	150000
As a % of total Shares held (b)	96.46	0	53.48
Number of equity shares held in dematerialized form (XIV)	155500	125000	280500
Reason for not providing PAN
Reason for not providing PAN
Sub-categorization of shares
Shareholding (No. of shares) under
Sub-category (i)	0	0	0
Sub-category (ii)	0	0	0
Sub-category (iii)	0	0	0

Bodies Corporate
Searial No.	1
Name of the Shareholders (I)	BAJORIA FINANCIAL SERVICES PRIVATE LIMITED	Click here to go back
PAN (II)	AADCB0160C	Total
No. of fully paid up equity shares held (IV)	166571	166571
No. Of Partly paid-up equity shares held (V)
No. Of shares underlying Depository Receipts (VI)
Total nos. shares held (VII) = (IV)+(V)+ (VI)	166571	166571
Shareholding as a % of total no. of shares (calculated as per SCRR, 1957) (VIII) As a % of (A+B+C2)	1.5	1.5
Number of Voting Rights held in each class of securities (IX)
Class eg: X	166571	166571
Class eg:y
Total	166571	166571
Total as a % of Total Voting rights	1.5	1.5
No. Of Shares Underlying Outstanding convertible securities (X)
No. of Shares Underlying Outstanding Warrants (Xi)
No. Of Shares Underlying Outstanding convertible securities and No. Of Warrants (Xi) (a)
Shareholding , as a % assuming full conversion of convertible securities (as a percentage of diluted share capital) (XI)= (VII)+(X) As a % of (A+B+C2)	1.5	1.5
Number of Locked in shares (XII)
No. (a)	0	0
As a % of total Shares held (b)	0	0
Number of equity shares held in dematerialized form (XIV)	166571	166571
Reason for not providing PAN
Reason for not providing PAN
Sub-categorization of shares
Shareholding (No. of shares) under
Sub-category (i)	0	0
Sub-category (ii)	0	0
Sub-category (iii)	0	0

Individuals - ii. Individual shareholders holding nominal share capital in excess of Rs. 2 lakhs.
Searial No.	1	2	3	4	5	6	7
Name of the Shareholders (I)	ABHINAV KUMAR	AMAR KIRTI AMBANI	ASHISH KACHOLIA	JATINDER AGARWAL	LAXMI CHANDRAKANT SHAH	SUGANDHI JATINDER AGARWAL	SURENDRA KUMAR JAIN
PAN (II)	AOXPK1790C	ADFPA0620C	AADPK0757F	AESPA6362F	AKJPS9091A	AACPA2464N	AAYPJ1045N
No. of fully paid up equity shares held (IV)	763000	336000	174019	350000	291660	150000	152559
No. Of Partly paid-up equity shares held (V)
No. Of shares underlying Depository Receipts (VI)
Total nos. shares held (VII) = (IV)+(V)+ (VI)	763000	336000	174019	350000	291660	150000	152559
Shareholding as a % of total no. of shares (calculated as per SCRR, 1957) (VIII) As a % of (A+B+C2)	6.85	3.02	1.56	3.14	2.62	1.35	1.37
Number of Voting Rights held in each class of securities (IX)
Class eg: X	763000	336000	174019	350000	291660	150000	152559
Class eg:y
Total	763000	336000	174019	350000	291660	150000	152559
Total as a % of Total Voting rights	6.85	3.02	1.56	3.14	2.62	1.35	1.37
No. Of Shares Underlying Outstanding convertible securities (X)
No. of Shares Underlying Outstanding Warrants (Xi)
No. Of Shares Underlying Outstanding convertible securities and No. Of Warrants (Xi) (a)
Shareholding , as a % assuming full conversion of convertible securities (as a percentage of diluted share capital) (XI)= (VII)+(X) As a % of (A+B+C2)	6.85	3.02	1.56	3.14	2.62	1.35	1.37
Number of Locked in shares (XII)
No. (a)	0	0	0	0	0	150000	152559
As a % of total Shares held (b)	0	0	0	0	0	100	100
Number of equity shares held in dematerialized form (XIV)	763000	336000	174019	350000	291660	150000	152559
Reason for not providing PAN
Reason for not providing PAN
Sub-categorization of shares
Sub-category (i)	0	0	0	0	0	0	0
Sub-category (ii)	0	0	0	0	0	0	0
Sub-category (iii)	0	0	0	0	0	0	0

Individuals - ii. Individual shareholders holding nominal share capital in excess of Rs. 2 lakhs.
Searial No.	8
Name of the Shareholders (I)	SURESH KUMAR AGARWAL	Click here to go back
PAN (II)	AAGFR0822H	Total
No. of fully paid up equity shares held (IV)	144192	2361430
No. Of Partly paid-up equity shares held (V)
No. Of shares underlying Depository Receipts (VI)
Total nos. shares held (VII) = (IV)+(V)+ (VI)	144192	2361430
Shareholding as a % of total no. of shares (calculated as per SCRR, 1957) (VIII) As a % of (A+B+C2)	1.3	21.21
Number of Voting Rights held in each class of securities (IX)
Class eg: X	144192	2361430
Class eg:y
Total	144192	2361430
Total as a % of Total Voting rights	1.3	21.21
No. Of Shares Underlying Outstanding convertible securities (X)
No. of Shares Underlying Outstanding Warrants (Xi)
No. Of Shares Underlying Outstanding convertible securities and No. Of Warrants (Xi) (a)
Shareholding , as a % assuming full conversion of convertible securities (as a percentage of diluted share capital) (XI)= (VII)+(X) As a % of (A+B+C2)	1.3	21.21
Number of Locked in shares (XII)
No. (a)	0	302559
As a % of total Shares held (b)	0	12.81
Number of equity shares held in dematerialized form (XIV)	144192	2361430
Reason for not providing PAN
Reason for not providing PAN
Sub-categorization of shares
Shareholding (No. of shares) under
Sub-category (i)	0	0
Sub-category (ii)	0	0
Sub-category (iii)	0	0

Any Other (specify)
Searial No.	1
Category	Firm
Category / More than 1 percentage	Category
Name of the Shareholders (I)		Click here to go back
PAN (II)		Total
No. of the Shareholders (I)	1	140
No. of fully paid up equity shares held (IV)	3381	139991
No. Of Partly paid-up equity shares held (V)
No. Of shares underlying Depository Receipts (VI)
Total nos. shares held (VII) = (IV)+(V)+ (VI)	3381	139991
Shareholding as a % of total no. of shares (calculated as per SCRR, 1957) (VIII) As a % of (A+B+C2)	0.03	1.26
Number of Voting Rights held in each class of securities (IX)
Class eg: X	3381	139991
Class eg:y		0
Total	3381	139991
Total as a % of Total Voting rights	0.03	1.26
No. Of Shares Underlying Outstanding convertible securities (X)
No. of Shares Underlying Outstanding Warrants (Xi)
No. Of Shares Underlying Outstanding convertible securities and No. Of Warrants (Xi) (a)
Shareholding , as a % assuming full conversion of convertible securities (as a percentage of diluted share capital) (XI)= (VII)+(X) As a % of (A+B+C2)	0.03	1.26
Number of Locked in shares (XII)
No. (a)	0	0
As a % of total Shares held (b)	0	0
Number of equity shares held in dematerialized form (XIV)	3381	139991
Reason for not providing PAN
Reason for not providing PAN
Sub-categorization of shares
Shareholding (No. of shares) under
Sub-category (i)	0	0
Sub-category (ii)	0	0
Sub-category (iii)	0	0