History & Milestones

 I. 2007 Inception
 II. 2009 – 2010 Acquired License of Tommy Hilfiger in Small Leather Goods Category
 III. 2010 – 2011 Acquired License of Tommy Hilfiger in Travel Gear Category -Opened First Tommy Hilfiger Travel Gear Store (Express Avenue Chennai)
 IV. 2012 – 2013 Opened First Bagline Store in Ludhiana – Became Category Leaders in SLG Segment in Shoppers Stop & Lifestyle Stores
V. 2014 – 2015 Launched two Private Label Brands – Sugarush for Women’s Handbag & The Vertical for Men’s Backpack
VI. 2015 – 2016 No. 1 Backpack Brand in Flipkart’s Big Billion event in Oct-15
VII. 2016 – 2017 Acquired License of And & GD in Woman Handbag Category, Hosted a grand evening with Roadies association with The Vertical in Mumbai
VIII. 2017 – 2018 19 Exclusive Brand Outlets (EBO) across India, Received Award For Category best in Tommy Hilfiger Travel Gear in Myntra Tech Threads
IX. 2018 – 2019 IPO – On 10th Jan 2018 , Bell Ringing Ceremony was conducted and Brand Concepts became a Listed Company on NSE