Incorporated in the year 2007, Brand Concepts is an offshoot from IFF Overseas, which specialises in the manufacturing of bags, backpacks & fashion accessories for the Indian & International markets.

Brand Concepts is a premier resource for licensed fashion and lifestyle brands in category – Travel Gears, such as Luggage Trolleys, Backpacks, Small Leather Goods like Belts & Wallets for both Men & Women, Women Handbags and Lifestyle accessories.

As of now, we have Tommy Hilfiger in our portfolio and Our in-house brands Sugarush and The Vertical.

Our portfolio, with strategic product offering, makes us one of the preferred retailer across all formats. With passage of time we continue to get more efficient and stronger with our technical expertise and increasing market share. We make sincere efforts on transforming the latest trends into accessible fashion.


Become the largest Multi-Brand Retail company in India and pioneer innovative concepts in Retailing to benefit the end consumer.


Become one of the world’s most regarded Fashion & Lifestyle Accessories retail entity, by consistently adding more valuable brands to our portfolio.